Palo Viejo (or, alternatively, Ron Palo Viejo) is a Puerto Rican rum brand.[1]
History
Not much has been publicized about the drink's history; however, it is known that it was at first owned by an Arecibo located company named Barcelo Marques y Co., until they sold it to the Serralles Distillery company from Ponce. During the 1980s, Palo Viejo advertised heavily on Puerto Rican television, including a commercial that featured a young Osvaldo Rios as a background painter.[2] Palo Viejo television ads were also prominent during Baloncesto Superior Nacional basketball game transmissions on the island.
On October 21, 2015, the Palo Viejo brand released "Palo Ready", a pouch, ready-to-drink beverage made of different fruits and of Palo Viejo rum, which is available at different supermarkets in Puerto Rico.[3]
Ownership
The Palo Viejo brand is owned by the Destileria Serralles company of Puerto Rico,[4] owners also of the Don Q rum brand.
References
- Palo Viejo Rums www.winechateau.com, retrieved 2017-06-26^
- Edgardo Huertas. Comercial Retro- Palo Viejo 6 August 2007^
- Palo Viejo lanza Palo Ready, una bebida en pouch lista para tomar. retrieved 2017-06-26^
- La Destilería Serrallés de Puerto Rico cumple 150 años^