[PIAS] UK Distribution is the distribution arm of the [PIAS] Entertainment Group[1] and is the United Kingdom's largest independent sales, marketing and distribution company.[2] Founded in March 1994 as Vital Distribution, Ltd., and renamed in January 2008,[3] [PIAS] UK represents over 100 record labels from around the world.[4] With offices in London and Dublin, Ireland, [PIAS] UK has played a significant role in the European and worldwide successes of some of the most well-known independent artists, including Oasis, The White Stripes, The Strokes, Moby, and others.
To aid in the distribution and management of various smaller labels, [PIAS] UK created two distinct units. Established in 2004 as Vital-PIAS Digital, the [PIAS] Digital unit manages over 200 labels from the U.K. through widespread digital distribution.[5]