Outdoor Voices (sometimes just O.V.) is an American clothing company focused on the design and sale of athletic apparel. Its products are sold online.[1]
O.V. was cofounded in 2013 by Tyler Haney and Matt McIntyre in New York City, and is now headquartered in Austin.[2] On February 25, 2020, Haney tendered her resignation, and Cliff Moskowitz, the president of a fashion-oriented private equity firm, took over as interim CEO.[3]
History and operations
The company's founder, Tyler Haney, was motivated to found Outdoor Voices due to a love of sports and athletics.[4] She cofounded Outdoor Voices in 2013 with Matt McIntyre after the two met while studying at Parsons School of Design; McIntyre left the company in 2014.[5][6]
In early 2014, J. Crew selected the Outdoor Voices line for its stores’ "Brands We Love" sections after the line was featured in a London boutique, Garbstore.[2] The company's first store opened in Austin in October 2014 and its first pop-up shop opened in Manhattan in 2015.[7] The company was known initially for their "kits," which included a collection of tops and bottoms that could be mixed and matched for a bundled price.
Over time, Outdoor Voices raised over $9.5 million from investors like General Catalyst Partners
External links
References
- Outdoor Voices to shutter all of its stores this Sunday Retail Dive, retrieved March 17, 2024^
- Kate Rogers. This 27-year-old CEO is taking on Lululemon and Nike cnbc.com, May 3, 2016, retrieved March 20, 2018^
- Why All the Warby Parker Clones Are Now Imploding: How venture capital became the most dangerous thing to happen to now-troubled DTCs like Outdoor Voices, Harry’s, and Casper