BrandWikiReturn

Oticon

Oticon is a Danish hearing aid manufacturer based near Copenhagen in Denmark. The company is a subsidiary of Demant A/S. It was founded in 1904 by Hans Demant, whose wife was hearing impaired.

Oticon has branches in several countries, including a production plant in Poland, with more than 3,000 employees worldwide.[1] The company claims to be the world's second-largest manufacturer of hearing aids, and it uses a management style known as "spaghetti organization",[2][3] which was introduced by Lars Kolind[4][5][6] under his leadership between 1988 and 1998.[7][8][9]

In 2018 Oticon was fined AUD$2.5 million and they were forced to apologise for misleading customers in Australia about hearing aids and their technology.[10]

Oticon Medical

Oticon Medical is a sister company of Oticon, both being subsidiaries of the Demant Group.[11] Whereas Oticon specialises in hearing aids, Oticon Medical specialises in hearing implants and released its first products in 2009.[12] The company's Ponto bone conduction implant is now in its fifth generation.[13]

In 2013, Oticon Medical acquired Neurelec, a French producer of cochlear implants.[14]

In April 2022, Demant announced it had agreed to sell Oticon Medical to Australian company Cochlear Limited for DKK850 million and would exit the hearing implant business.[15]

External links

References

  1. Oticon Hearing Aids Apex Hearing, retrieved 6 May 2014^
  2. Oticon A/S: Spaghetti Organization and Beyond IBS Center for Management Research, retrieved 12 September 2012^
  3. Case Study: Revolution at Oticon A/S: The Spaghetti Organization (Condensed) Harvard Business Review, retrieved 10 September 2012^
  4. Tom Peters. Liberation Management Ballantine Books, January 1994^
  5. Ewing, Jack. Denmark's Masters of E-Mail Marketing Bloomberg Businessweek, 6 August 2007, retrieved 12 September 2012^
  6. Per Thygesen Poulsen. Tænk det utænkelige: Revolutionen i Oticon Schultz Erhvervsbøger, 1993^
  7. Tænk det utænkelige: Revolutionen i Oticon 1993, retrieved 12 September 2012^
  8. Think the Unthinkable (in Danish: Tænk det utænkelige!) Kolind Kuren, retrieved 12 September 2012^
  9. Mette Morsing. Managing the Unmanageable for a Decade Oticon A/S, 1998^
  10. Australian Competition and Consumer Commission. ACCC takes action against hearing aid retailers for misleading pensioners www.accc.gov.au, 2018-09-06, retrieved 2025-11-12^
  11. Oticon Medical – A company founded on care earcommunity.org, retrieved 2022-03-24^
  12. Our history www.demant.com, retrieved 2022-03-24^
  13. Oticon Medical bone-anchored hearing devices Healthy Hearing, retrieved 2022-03-24^
  14. Apr 2. William Demant Acquires Neurelec, a French Manufacturer of Cochlear Implants The Hearing Review, 2013-04-02, retrieved 2022-03-24^
  15. Matt Ogg. Cochlear to acquire loss-making Oticon Medical for $170 million Business News Australia, 2022-04-27, retrieved 2022-05-06^