Ornua

Ornua, from the Irish "Ór Nua" meaning "new gold" (known as The Irish Dairy Board from 1961 until 2015), is an Irish agricultural cooperative, which markets and sells dairy products on behalf of its members: Irish dairy processors and Irish dairy farmers. The co-operative is Ireland's largest exporter of Irish dairy products and owns the Kerrygold butter and cheese brand[3] as well as Kerrygold Irish Cream Liqueur. In addition to the Kerrygold brand, its brand portfolio includes Pilgrims Choice, Dubliner, Shannongold, and BEO milk powder.

History

The Irish Dairy Board was established by an act of the Oireachtas (the Irish Parliament), the Dairy Produce Marketing Act 1961,[4][5] and replaced the earlier Butter Marketing Committee.[6][7] It was created to centralise the overseas marketing of Irish dairy products to achieve economies of scale and greater brand recognition. At the time of the Board's creation, the European Economic Community's market was closed to Irish butter, and the United Kingdom market limited Irish imports by an import quota. Tony O'Reilly was appointed General Manager in 1962 and announced to the board in July the plan to launch a new consumer brand to grow exports of butter.[8]

The name Kerrygold was selected to evoke "farming, naturalness, goodness and above all quality milk" as well as a sense of Irishness.[9] In October 1962, the Board successfully test-launched the Kerrygold brand in the Winterhill area of North West England.

When Ireland joined the EEC in 1973, the Board began expanding its presence to continental Europe, beginning with the North Rhine-Westphalia state of Germany. By 1982, Kerrygold had national distribution in Germany.

In 2014, the Spanish cheese manufacturer Luxtor, previously a subsidiary of the system catering chain Telepizza, was taken over.[10]

On 31 March 2015, the Board assumed a new corporate identity as Ornua: "The Home of Irish Dairy".[11]

As of 2015, Ornua operated from 19 subsidiaries worldwide,[12] with pre-packing and blending facilities located in Germany, Great Britain, the United States and the Middle East. A €36m Kerrygold butter production and packing plant (Kerrygold Park) was constructed in Mitchelstown, County Cork. In 2020, Ornua announced an investment of £3m in its Leek production facilities, to boost capacity in response to greater consumer demand for its cheese products and bringing total annual production to more than 110,000 tonnes.[13]

As of 2019, Kerrygold was the second highest-selling butter in the United States and the highest-selling butter in Ireland. Kerrygold experienced "double-digit growth almost every year" from 2009 to 2019.[14]

Awards

The Irish Dairy Board was awarded Exporter of the Year by the Irish Exporters in 2010.[15]

See also

• 1986–1988 radioactive milk distribution in Mexico, involving the Irish Dairy Board

External links

• Official website