Oriflame Holding AG is a Swedish-founded multinational multi-level marketing company with its corporate head office in Switzerland, that sells beauty and personal care products directly to consumers online through a network of independent sellers.[1]
History
Oriflame was founded on January 1, 1967, in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten.[2] The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.
IK Partners (Formerly Industri Kapital) acquired Oriflame through a public offering on the London Stock Exchange in October 1999. IK gradually reduced its stake, before final exit in March 2006.[3] Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019.