Ora (stylised in all caps) is a marque of battery electric cars established in 2018 by Chinese automaker Great Wall Motor (GWM).[2]
According to GWM, Ora stands for "open, reliable and alternative", while also paying homage to Leonhard Euler, a notable Swiss mathematician whose surname is phonetically translated as "Oula" in Mandarin Chinese.[3]
History
Great Wall Motors announced the creation of the new Ora brand, dedicated to a new line of electric cars, in May 2018.[4] At the time, the brand was launched with two initial models: the crossover iQ5 (later iQ) and city car R1 (later Black Cat).[5]