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Ora (marque)

Ora (stylised in all caps) is a marque of battery electric cars established in 2018 by Chinese automaker Great Wall Motor (GWM).[2]

According to GWM, Ora stands for "open, reliable and alternative", while also paying homage to Leonhard Euler, a notable Swiss mathematician whose surname is phonetically translated as "Oula" in Mandarin Chinese.[3]

History

Great Wall Motors announced the creation of the new Ora brand, dedicated to a new line of electric cars, in May 2018.[4] At the time, the brand was launched with two initial models: the crossover iQ5 (later iQ) and city car R1 (later Black Cat).[5] Sales of the iQ officially kicked off the brand in August 2018.[6] The third Ora model R2 (later White Cat) was first previewed in June 2019,[7] with production officially beginning in July 2020.[8]

The Ora brand entered Europe, Thailand, Malaysia, South Africa and Australia in late 2022, Brazil in 2023, and Brunei on 8 December 2023. Ora was unveiled at Indonesia International Auto Show 2023 and is planned to be marketed in Indonesia in 2024.[9]

The naming of the "Cat" series vehicles is reportedly based on a Deng Xiaoping's famous quote: "No matter if it is a white cat or a black cat; as long as it can catch mice, it is a good cat."[10][11]

Leadership

  • Ning Shuyong (2018–2022)[12]
  • Dong Yudong (2022)[13]
  • Wen Fei (2022–2023)[14]
  • Zhao Yongpo (2023–2025)[15]
  • Lu Wenbin (2025–present)[16]

Vehicles

Current

  • Ora Good Cat/Funky Cat/03 (2020–present), compact hatchback, BEV
  • Ora Ballet Cat (2022–present), mid-size hatchback, BEV
  • Ora Lightning Cat/07 (2022–present), mid-size fastback sedan BEV
  • Ora Lightning Cat Touring (to commence), mid-size station wagon, BEV
  • Ora 5 (2025–present), compact SUV, ICE/PHEV/BEV

Discontinued

  • Ora iQ (2018–2020), compact coupe SUV, BEV
  • Ora R1/Black Cat (2019–2022), city car, BEV
  • Ora R2/White Cat (2020–2022), city car, BEV
  • Mecha Dragon (2022–2024), full-size sedan, BEV

Concept

  • Ora R2 Concept
  • Ora Futurist
  • Ora Punk Cat
  • Ora Lightning Cat
  • Ora Big Cat

See also

  • Automobile manufacturers and brands of China
  • List of automobile manufacturers of China

External links

References

  1. https://quatrorodas.abril.com.br/carros-eletricos/gwm-anuncia-novo-ceo-da-ora-e-prepara-o-reposicionamento-da-marca/#:~:text=A%20GWM%20est%C3%A1%20revisando%20os,que%20tamb%C3%A9m%20comanda%20a%20Haval.^
  2. Michael Pickering. Who is GWM? A quick guide to the first Chinese car brand to launch in Australia WhichCar, 2025-07-18, retrieved 2025-08-03^
  3. NEW Brand 'ORA' Released by GWM-GWM News-GWM Great Wall Motor, 5 September 2018, retrieved 13 September 2021^
  4. Great Wall launches dedicated electric car brand ORA electrive.com, 2018-05-07, retrieved 2022-01-14^
  5. Great Wall launches dedicated electric car brand ORA retrieved 2020-07-06^
  6. ORA iQ hits market, priced from RMB 89,800 retrieved 2020-07-06^
  7. ORA R2 Is Another Mini EV From Great Wall Motor, Range Will Reach 223miles 15 June 2019, retrieved 2020-07-06^
  8. Tate. GWM ORA "White Cat" Goes on Chinese Market China Car News, Reviews and More, 2020-07-16, retrieved 2021-08-27^
  9. Mobil Listrik Retro GWM Ora 03 Dijual 2024 avolta.id, 14 August 2023, retrieved 2023-08-20^
  10. 这台欧拉好猫，你说它像保时捷还是甲壳虫？ - 人人焦点 ppfocus.com, retrieved 2021-09-18^
  11. 新车｜欧拉好猫今日上市 造型设计男女通吃，国产"小保时捷"吗？ auto.ifeng.com, retrieved 2021-09-18^
  12. https://electrek.co/2018/12/27/great-wall-motor-ora-r1-all-electric-urban-car/^
  13. https://www.iaea-online.org/news/2022/11/gwm-oras-lightning-cat-chinese-roll-out#:~:text=At%20the%20launch%20event%2C%20Dong,China%20Society%20of%20Automotive%20Engineers.^
  14. https://autonews.gasgoo.com/articles/news/great-wall-motor-revamps-brand-architecture-by-merging-ora-shalong-wey-tank-70021853#:~:text=The%20adjustments%20involve%20a%20deep,automaker's%20five%20sub%2Dbrands%20overseas.^
  15. https://exame.com/casual/gwm-reposiciona-a-ora-com-foco-em-eletricos-e-rede-independente-de-concessionarias/^
  16. https://exame.com/casual/gwm-reposiciona-a-ora-com-foco-em-eletricos-e-rede-independente-de-concessionarias/^