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Opontia

Opontia is an e-commerce company founded in February 2021 by Philip Johnston and Manfred Meyer. Headquartered in Dubai, it acquires online brands in the CEEMEA region (Central and Eastern Europe, the Middle East, and Africa). In 2023, the company announced on LinkedIn that it had been acquired by Perfection.

This compony acquires online brands that are already profitable and have a stable market presence. The company usually selects brands that earn a minimum monthly revenue of $10,000. Opontia works on growing existing brands by improving operations, centralizing logistics and distribution, and supporting digital marketing and product management. Furthermore, the company organizes small, dedicated teams for each brand and uses data to help manage performance, product selection, and entry into new sales channels. Opontia also focuses on products that are less affected by seasonal changes to maintain stable revenue across its portfolio. This strategy is intended to support steady growth and consistent management across multiple brands.[1]

History

Opontia was founded in February 2021 by entrepreneur Philip Johnston and by Manfred Meyer, who previously held executive roles at Next Commerce, Digikala, and Lazada.[2][3][4]

In June 2021, Opontia raised US$20 million in seed funding from Global Founders Capital, Presight Capital, Raed Ventures and Kingsway Capital,[5][6][7] in addition to angel investors.[8]

Opontia has expanded across the CEEMEA region (Central and Eastern Europe, the Middle East, and Africa). It began with offices in Dubai and Riyadh[5][8] and opened offices in Turkey in August 2021 and in Poland in October 2021.[9][10][11]

In December 2021, Opontia raised US$42 million in equity and venture debt in a series A round,[12][13][14] In 2021, the company was ranked 12th in Forbes Middle East's 50 Most-Funded Startups list.[15]

Opontia acquires and seeks to expand already profitable e-commerce brands.[2][14][16] In July 2021, it acquired Novimed, a UAE producer of consumer medical products.[13][17] By the end of 2021, the company reported agreements with 15 e-commerce brands.[18]

According to its LinkedIn, Opontia was acquired by Perfection in 2023.[19]

External links

References

  1. Exploring Opontia’s Operational Efficiency ThruHQ, retrieved 2026-04-04^
  2. Dunya Hassanein. Opontia: Enabling e-commerce brands to go global Wamda, 12 July 2021, retrieved 4 April 2026^
  3. مقابلة- فيليب جونستون Now الشرق, retrieved 2022-01-28^
  4. E-ticaret platformlarındaki başarılı markalara yatırım yaparak onları satın alan 'e-ticaret roll-up' firması: Opontia Webrazzi, 2021-09-03, retrieved 2022-01-28^
  5. Tage Kene-Okafor. Opontia raises $20M to roll up e-commerce brands in Africa and the Middle East TechCrunch, 3 June 2021, retrieved 4 April 2026^
  6. Gulf-based Opontia raises $20 mln for acquisitions Reuters, 7 June 2021, retrieved 4 April 2026^
  7. Dubai's Opontia raises $20 million seed to acquire and grow ecommerce brands in Middle East & Africa MENAbytes, 2021-06-04, retrieved 2022-01-28^
  8. Opontia raises $20m in seed round to acquire and grow e‑commerce brands in the Middle East and Africa Nairametrics, 4 June 2021, retrieved 6 March 2026^
  9. Opontia zainwestuje na polskim rynku ok. 100 mln zł do końca 2022 roku Inwestycje, 2022-01-04, retrieved 2022-01-28^
  10. Opontia wchodzi do Polski. Na przejęcia firm e-commerce chce wydać ponad 100 mln zł Bankier, 2021-10-04, retrieved 2022-01-28^
  11. Mariusz Bartodziej. Opontia wyda 100 mln zł na polskie e-sklepy. To początek jej konsolidacji e-commerce'u pb.pl, 2021-10-03, retrieved 2022-01-28^
  12. STV-Backed Opontia Raises $42M In Series A Round. Here's Why Forbes Middle East, retrieved 2022-01-28^
  13. Tage Kene-Okafor. Opontia gets $42M to buy more e-commerce brands in Eastern Europe, Middle East and Africa 8 December 2021, retrieved 4 April 2026^
  14. Opontia Raises $42 Million Series A Wamda, retrieved 2026-04-04^
  15. The Middle East's 50 Most-Funded Startups Forbes Middle East, retrieved 2022-01-30^
  16. Begüm Tunç Arar. Doğru Yatırım Stratejileri ile Küresel Pazarlara Açılmak Mümkün Harvard Business Review Turkey, 2021-11-02, retrieved 2022-01-28^
  17. Dunya Hassanein. Opontia acquires medical equipment e-commerce brand Novimed Wamda, 1 August 2021^
  18. Dubai's Opontia plans expansion after securing $42m funding Arabian Business, 2021-12-17, retrieved 2022-01-28^
  19. Opontia LinkedIn LinkedIn, retrieved 2026-01-21^