Onida Electronics (formerly Mirc Electronics) is an Indian multinational electronics and home appliances manufacturing company, based in Mumbai. Onida became well known in India for its colour CRT televisions and smart TVs. Other appliances manufactured by the company include flat panel TVs (LED, LCD TVs), air conditioners, washing machines, microwave ovens, DVD home theatre systems, mobile phones, projector systems and LED lights.
History
Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. G.L. Mirchandani is the chairman and managing director of M/s Mirc Electronics Ltd.[3] In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. It was established as "Mirc Electronics" on 11 January 1981.[4] Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines last year.
Onida came out with the famous caption Neighbour's Envy, Owner's Pride.