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One by AOL

One by AOL, formerly known as Millennial Media, was an advertising company that places display ads on mobile devices (mobile marketing).

History

One by AOL was founded as Millennial Media in May 2006 by Paul Palmieri and Chris Brandenburg.[1][2] The company received $64.8M in funding between 2007 and 2011 from venture capitalists,[3][4][5] and went on to acquire several companies, including TapMetrics in 2010,[6] Condaptive in 2011,[7] Jumptap in 2013,[8] and Nexage in 2014.

In January 2012, Millennial Media filed with the SEC for an initial public offering of its common stock,[9] and the company was first listed in March 2012.[9]

On January 27, 2014, Palmieri stepped down from his position and was replaced by Michael Barrett.[10]

On September 3, 2015, AOL agreed to buy Millennial Media for US$238 million.[11] On October 23, 2015, AOL completed the acquisition, and changed the name to ONE by AOL. [12]

Consolidation

On September 10, 2018, AOL's parent company Oath consolidated BrightRoll, One by AOL and Yahoo Gemini into a single advertising proposition dubbed Oath Ad Platforms.[13]

References

  1. Edit Staff. Mobile Ad Firm Millennial Media Gets $16 Million Funding gigaom.com^
  2. CTO Chris Brandenburg to leave Millennial Media post-Metaresolver acquisition Technical.ly, 20 May 2013^
  3. PE HUB » Millennial Media Raises Series A PE HUB, 17 January 2007^
  4. Millennial Media scores $15 million in Series B FierceMobileIT^
  5. Mobile Ad Network Millennial Media Raises $27.5 Million to Fight Apple and Google AllThingsD^
  6. Mobile ad network Millennial Media acquires analytics firm TapMetrics - VentureBeat - Deals - by Devindra Hardawar venturebeat.com, 23 February 2010^
  7. Leena Rao. Millennial Media Acquires Mobile Data Startup Condaptive TechCrunch, AOL, 25 May 2011^
  8. Millennial Media Signs Definitive Agreement to Acquire Jumptap The Wall Street Journal, August 13, 2013^
  9. Leena Rao. Mobile Ad Network Millennial Media Prices IPO At $13 Per Share TechCrunch, AOL, 28 March 2012^
  10. Michael Barrett Is New CEO At Millennial Media, Palmieri Leaves AdExchanger, 27 January 2014^
  11. AOL Confirms It Is Buying Millennial Media In $238M Deal To Expand In Mobile Ads TechCrunch, 3 September 2015^
  12. AOL Completes Acquisition of Millennial Media Nasdaq^
  13. Rowntree. Oath Unifies Its Ad Tech Products Under One Brand ExchangeWire, September 10, 2018, retrieved 26 July 2023^