ONE BOY, stylized in all capital letters, is a Taiwanese functional apparel brand founded by Yen Wei-ting (顏瑋廷). The company is known for its focus on outdoor-style jackets, particularly its signature "assault jacket" (衝鋒衣). The product is marketed as combining weather resistance with contemporary styling.[1] The company has emphasized the integration of functional fabrics and proprietary material development in later stages of its growth. The company engaged well-known entertainers as brand ambassadors, including Taiwanese actress Puff Kuo[2], singer Aaron Yan[3] and South Korean actress Park Min-young.[4][5]
History
ONE BOY was established around 2008.