Olive Young (company)

CJ Olive Young Corporation is a cosmetics, health and beauty product company and chain based in South Korea.[2] Olive Young opened its first store in Sinsa-dong, Gangnam, Seoul, in December 1999, under the management of CJ Group, pioneered Korea's health and beauty market.[3] Olive Young's main slogan is "All live young with Olive Young", which reflects the company's "Natural Healthy" philosophy.[4] In 2021, Olive Young solidified its top position in the Korean health and beauty market, which had been negatively affected by the COVID-19 pandemic in South Korea.[5]

History

Olive Young's first store opened in 1999 in Sinsa.[3] In 2002, the company established a joint venture with Dairy Farm International (DFI) Retail Group.[6] The joint venture was terminated in 2008, when CJ Group completed its acquisition of all of DFI's stake in the joint venture.[7]

The company started importing organic cosmetics from Juice Beauty, a US cosmetics brand, in 2009.[8] The following year, it launched CJ ONE, an integrated membership service for CJ affiliates.[9] In December 2014, Olive Young merged with CJ Systems and changed its name to CJ Olive Networks Co., Ltd.[10] It introduced the electronic shelf labeling system to its stores in 2018.[11] Olive Young launched its Global Mall in 2019 in-tandem with a new brand slogan: "Global Lifestyle Platform to Propose Healthy Beauty".[12] As of 2024, Olive Young operates more than 1,300 stores and also sells products online.

In November 2025, Olive Young announced plans to open its first U.S.-based store in May 2026 in Pasadena, California.[13] In January 2026, the announced a partnership with Sephora, with plans to have dedicated space in Sephora for Olive Young products.[14]

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