Officine Générale is a French clothing brand founded in 2012 by Pierre Mahéo.[1][2][3] Based in Saint-Germain-des-Prés, Paris, the company produces men's and women's clothing using French, British and Italian fabrics.[4] Although called a “lifestyle brand” by Complex magazine,[5] Mahéo has stated: “Officine Générale isn’t in the fashion industry. It isn’t fashion. Our point of view is different: beautiful normality.”[6] His father was an oyster farmer, and his grandfather was a tailor.[3]
The brand has 200 points of sale and 14 stores, including seven in Paris, one in London and four in the United States.[7][8] Its flagship store is located at 6 Rue du Dragon, just off of Boulevard Saint-Germain.
See also
- rag & bone
- Billy Reid
External links
- Harry Rosen Speaks with... Pierre Mahéo of Officine Générale YouTube, 21 April 2023
References
- Jessica Beresford. Fashion designer Pierre Mahéo talks taste Financial Times, September 15, 2023^
- Mr. Porter^
- Christopher Fenimore. Five Fits With: Pierre Mahéo of Effortlessly Cool French Brand Officine Générale Esquire, September 5, 2025