Officine Générale is a French clothing brand founded in 2012 by Pierre Mahéo.[1][2][3] Based in Saint-Germain-des-Prés, Paris, the company produces men's and women's clothing using French, British and Italian fabrics.[4] Although called a “lifestyle brand” by Complex magazine,[5] Mahéo has stated: “Officine Générale isn’t in the fashion industry. It isn’t fashion. Our point of view is different: beautiful normality.”[6] His father was an oyster farmer, and his grandfather was a tailor.[3]
The brand has 200 points of sale and 14 stores, including seven in Paris, one in London and four in the United States.[7][8] Its flagship store is located at 6 Rue du Dragon, just off of Boulevard Saint-Germain.
See also
- rag & bone
- Billy Reid
External links
- Harry Rosen Speaks with... Pierre Mahéo of Officine Générale YouTube, 21 April 2023
References
- Jessica Beresford. Fashion designer Pierre Mahéo talks taste Financial Times, September 15, 2023^
- Mr. Porter^
- Christopher Fenimore. Five Fits With: Pierre Mahéo of Effortlessly Cool French Brand Officine Générale Esquire, September 5, 2025^
- About officinegenerale.com^
- The 10 Coolest French Brands Out Now Jian DeLeon, Complex, August 2012^
- AMY VERNER, SPRING 2018 MENSWEAR: Officine Generale vogue.com June 25, 2017^
- Tina ISAAC-GOIZÉ. Officine Générale FALL 2024 MENSWEAR Vogue, January 21, 2024^
- LAURE GUILBAULT. After US store opening spree, Officine Générale plots next steps Vogue, January 19, 2024^