OddChild Music is an independent, London-based management company and record label founded by Marc Williams in 2011.
History
The record label title comes from its purpose: to locate and nurture young and upcoming artists. It was revealed on 5 July 2011 that OddChild made its first signing with singer Etta Bond. Writing material for her debut release, Bond worked with producer DaVinChe – having already uploaded the demo singles "Ask Me to Stay" and "Come Over". Bond also made an appearance on British rapper Wretch 32's second studio album, Black and White, on the track "Forgiveness" – which was released on 11 December 2011 as a single.
Bond and fellow OddChild signing Raf Riley released a free collaboration EP as ExR on 20 July 2012 called Emergency Room, featuring the previously unreleased demo "Ask Me To Stay" alongside 7 other tracks. The EP includes the promotional single "Boring Bitches", featuring Lady Leshurr. The video was produced by Reuben Dangoor alongside the EP artwork, and received mixed opinions due to the controversial content shown in the video.
The EP received support from many notable artists, including Labrinth, Diplo, Professor Green and Mike Skinner amongst others.[1] "Resolve" was released in the form of a promotional video in December 2012.