O Shopping was a Philippine pay television channel owned by ACJ O Shopping Corporation, a joint-venture between Philippine entertainment and media conglomerate ABS-CBN Corporation and South Korean home shopping company CJ ENM Commerce Division. The channel was launched on October 14, 2013. O Shopping programs were previously aired on ABS-CBN and Kapamilya Channel during midnights, as well as on PTV, Jeepney TV and ABS-CBN Sports and Action, and online via iWantTFC.[2][3]
History
O Shopping was launched on October 14, 2013. ABS-CBN Corporation signed a deal with CJ ENM O Shopping Division (formerly CJ O Shopping Corporation) to create a TV home shopping channel in the Philippines. Operated by ACJ O Shopping Corporation, ABS-CBN Corporation invested an initial 200 million pesos for the joint-venture.[4] ABS-CBN provides the media platforms and the production of programs while CJ O Shopping provides the products and the logistics.
Prior to the launch of its standalone channel on ABS-CBN TV Plus on July 30, 2018, O Shopping programs were launched as part of BEAM TV's content lineup in 2014 until October 1, 2018. As of 2016, O Shopping generated 2.2 million pesos in daily sales or 60 million pesos in monthly sales.[5] About 70% of the product purchases on O Shopping are made via cash on delivery payment, with a 5% cancellation rate.[6]
Closure
O Shopping stopped broadcasting on ABS-CBN Channel 2 on April 21, 2020, due to the COVID-19 pandemic and the enhanced community quarantine in Luzon. The channel also suspended its operations on digital terrestrial television and Cignal. O Shopping was affected by the shutdown of ABS-CBN on May 5 of the same year, due to the cease-and-desist order issued by the National Telecommunications Commission (NTC) and Solicitor General Jose Calida caused by the expiration of ABS-CBN's legislative franchise.
On July 8, 2020, ABS-CBN released a statement that O Shopping would cease operations towards the end of 2020, and CJ-ENM has decided to go out of business completely. The retrenchment of employees was held on August 7.[7][8] O Shopping ceased its operations on Sky Cable and iWantTFC on November 1, 2020.[9] Meanwhile, the official online store website operated a "Good-BUY Sale" online promo event which lasted until November 15 and ceased on the day.
O Shopping resumed its airing, this time via Kapamilya Channel, the interim replacement of ABS-CBN, on July 20, 2020. The show concluded its broadcast on October 31, 2020. It was replaced by Movie Central Presents on its timeslot on November 1, 2020.
References
- ABS-CBN to end O Shopping operations by year-end CNN Philippines, July 8, 2020, retrieved September 14, 2020^
- ABS-CBN launches shopping channel The Philippine Star, November 12, 2013^
- Miguel Camus. ABS-CBN invests P200M in home TV shopping program Philippine Daily Inquirer, October 29, 2013^
- ABS-CBN pumps P200M into Korean shopping channel Rappler, October 29, 2013^
- Miguel R. Camus. ABS-CBN income jumped 76% in H1 Inquirer.net, August 11, 2016^
- Louella Desiderio. ABS-CBN opening first experience store Philstar Global, August 14, 2016^
- ACJ O Shopping Corp to cease operations, says ABS-CBN ABS-CBN News, July 8, 2020, retrieved July 8, 2020^
- Melissa Luz Lopez. ABS-CBN on O Shopping venture: The past two years have been challenging for the company as it experienced financial losses. The COVID-19 outbreak has and will continue to take a toll on the business this year @meltlopez July 8, 2020, retrieved July 8, 2020^
- O Shopping Cease Broadcast and Channel Assignment Change Sky Cable, October 1, 2020, retrieved October 1, 2020^