Noo Trybe Records is an American hip hop record label established in 1994 and operated as a sublabel of Virgin Records America. It worked with several independent hip hop labels including Rap-A-Lot Records and AWOL.
History
On Tuesday, November 23, 1993, Virgin Records America announced that they would be launching a new urban record label, with the label's president being Eric L. Brooks, then Virgin America's vice president of A&R. By 1994, the label was named Noo Trybe Records.[1]
In June 1997, the EMI Records USA division was folded into Virgin Records and Capitol.[2] As a result, a small portion of EMI's urban roster were transferred to Noo Trybe. Other Virgin acts such as Shyheim, who signed with the label in 1993, were transferred to the new label.
In 1995, Noo Trybe released Oakland, California based duo Luniz's debut studio album, Operation Stackola, on July 4, 1995. With the success of the single Playa Hata, the album debuted and peaked in the top 20 on the