Birds Eye
A major frozen food brand in the UK and Ireland. Founded by Clarence Birdseye, the inventor of modern frozen food technology, in 1922. In June 1938, Frosted Foods was formed to bring the Birds Eye Frozen Foods brand to the UK. Unilever acquired the brand and owned it from 1943 until 2006, when it was sold to Permira as part of the Iglo Group. Birds Eye has been part of Nomad Foods since 2015.
Iglo
A brand in Germany, Austria, the Netherlands, Belgium, and Portugal, famous for products like Captain Iglo fish fingers and ‘Blubb’ spinach. Originally launched in Belgium in 1956, expanding to the Netherlands and Germany in the early 1960s. As with Birds Eye, Permira acquired the Iglo business from Unilever in 2006, and sold the group to Nomad Foods at a value of €2.6bn in 2015.
Findus
Established in 1945, known for innovation in frozen meals and strong presence in Scandinavia and Southern Europe. Founded as Skånska Fruktvin Likörfabriken in Sweden in 1903. The company was renamed Findus in 1941 and began producing frozen food products in 1945. Findus was acquired by Nestlé in 1962. In 1963, Nestlé and Unilever formed a joint venture in Italy under the Findus name, with Unilever acquiring Nestlé’s stake in 1985, giving it full ownership of the Findus brand in Italy.
Frikom
A frozen food brand in Serbia and neighbouring countries. It offers a wide variety of frozen goods including vegetables, pastries, pizzas, and ice cream. Previously owned by Fortenova Group, Frikom has a strong distribution network and brand loyalty in the Western Balkans.
Ledo
A brand in Croatia and the broader Balkan region. It is known for its extensive range of frozen vegetables, ready meals, and especially ice cream products. Ledo was acquired by Nomad Foods from Fortenova Group. Ledo produced the first ice cream in Croatia, the popular Snjeguljica (Snow White).
The company holds an estimated 15% market share in Western Europe’s €26.3 billion savoury frozen food market, more than double that of its nearest competitor.
As well as these anchor brands, Nomad Foods’ portfolio also includes a number of local brands:
Aunt Bessie's
A UK producer of frozen Yorkshire puddings, potatoes, vegetables and desserts. The brand originated in 1974 when Tryton Foods (part of the William Jackson Food Group) began supplying Yorkshire puddings to Butlin's holiday camps, later launching as the Aunt Bessie’s brand in 1995. Its portfolio grew rapidly – roast potatoes were introduced in 1999, and by the early 2010s it was recognised among the UK’s top 100 brands by The Grocer. Nomad Foods acquired the Aunt Bessie’s business from William Jackson in 2018.
Belviva
A sub-brand of iglo Belgium, Belviva produces a range of fries and frozen potato specialties. Belviva was previously known as Lutosa, but in 2019 was legally required to rebrand after its trademark and production units were sold separately.[11] The name Belviva was chosen to reflect its Belgian heritage (“Bel”) and joyful celebration (“viva”).
Goodfella's
Goodfella’s pizza is an Italian-American style frozen pizza brand based in Ireland, founded by Green Isle Foods Ltd in 1993 and introduced in the UK market in 1995. Best known for its popular stone-baked thin crust pizzas and takeaway range, Goodfella’s also offers gluten-free and vegan options. The brand operates two production sites in Longford and Naas. In April 2018, Nomad Foods acquired Goodfella’s from 2 Sisters Food Group for approximately £200–225 million.
La Cocinera
La Cocinera is a ready-meal brand that one of the most well known brands in the Spanish frozen food aisle. Founded in 1960 in Navarra, Spain, La Cocinera introduced its first frozen meal products in 1962, becoming a pioneer in the Spanish frozen food market. In January 2015, Nestlé Spain sold the business to Findus Spain, which later became part of the Nomad Foods portfolio. The brand’s production facility in Valladolid continues to play a key role in its operations.
