Noblesse is an Israeli brand of cigarettes, currently owned and manufactured by Dubek. The name "Noblesse" comes from the French term Noblesse oblige, which means "nobility obliges".
History
Noblesse was first launched in 1952 in a distinct green, 80mm, 'soft-pack' which has never been dramatically changed. It is the oldest in Dubek's product line.[1] The cigarette also has the highest tar (19 mg) and nicotine (1.3 mg) amounts available on the Israeli cigarette market.
Despite Dubek's original plans to make Nobblesse cigarettes a premium priced cigarette, its cheap price made it popular with generations of soldiers, Kibbutzniks and even prisoners who wanted to smoke but not burn too much money.[1] However, in more recent times, the Noblesse brand is barely smoked in the Israel Defense Forces anymore, as it holds a 1% sale rate amongst the soldiers and other brands like Marlboro and Camel have become more popular over the years.[2]