No Brand Burger is a fast food hamburger chain based in South Korea. The company is operated by Shinsegae Food Inc., which is owned by Shinsegae.[3] The name was borrowed from No Brand, a private label of Emart.[4] Also, No Brand Burger's yellow, black, and white color scheme used in its logo, decor, packaging, and adverts was adopted from No Brand's. The official motto of No Brand Burger is "Why pay more? It's good enough."[5] which reflects the cost of items on the chain's menu.
Marketing
No Brand Burger is marketed as being affordable with the cheapest burger starting at 2,800 South Korean won (approximately 2.10 USD) and the most expensive burger costing 6,700 Won (approximately 5.00 USD).