No7 is a beauty brand of anti-ageing creams, skincare and cosmetic products developed by Boots in the United Kingdom.[1] The brand No7 was launched by Boots in 1935[2] as a selection of eleven skincare products and was expanded in 1937 with some colour cosmetics.[3][4] Since its introduction, the brand has undergone eight redesigns.[3] In 2007, Boots expanded the range to incorporate body products, foundation, creams and men's skincare.[3]
In 2021, Walgreens Boots Alliance (WBA), the company owning the brand, launched No7 as a separate company.[5]