Nirala Sweets was a confectionery chain store based in Lahore, Pakistan. It had 22 stores across various Pakistani cities, with 15 in the city of Lahore, and two stores in the UAE (one in Dubai and one in Sharjah).[1][2]
History
Taj Din, the company founder. originally was a seller of woollen shawls in Kashmir. Taj Din also used to bind copies of the Guru Granth Sahib, the holy book of the Sikhs, at a publishing house in Amritsar, Punjab, British India before migrating to Lahore, Pakistan after the independence of Pakistan in 1947. Then he worked as a binder at Taj Book Publisher and saved up some money to open up his own small shop selling halwa poori and mithai (breakfast and sweets) called Nirala Sweets at Fleming Road, Lahore in 1948. Soon Taj Din earned a reputation for high quality and delicious food and many people were travelling great distances to eat at his small shop in Lahore.[1]