The Nielsen Norman Group (NN/G) is an American research and UX design firm providing training, consulting and research services.
The company was founded in Fremont, California, United States in 1998 by Jakob Nielsen and Don Norman. In 2000, Bruce Tognazzini joined the Nielsen Norman Group as a principal.[1]
Jakob Nielsen retired from NN/G in March 2023.[2] Kara Pernice, who joined the company in 2000, was appointed president and CEO on April 1, 2023. Don Norman remains a member of the company's board of directors.[3]
The company's work includes eye-tracking research describing the F-shaped reading pattern[4] and an analysis of the interface of Microsoft Windows 8.[5][6] The group has also conducted analysis of user experience in AI interfaces, mobile devices,[7][8][9] and intranets.[10]
External links
References
- Bruce "Tog" Tognazzini, Principal at Nielsen Norman Group - NN/G Nielsen Norman Group, 2015-12-17, retrieved 2015-12-17^
- On Nielsen's ideas about generative UI for resolving accessibility Axbom • My Next Heartbeat, 2024-03-01, retrieved 2025-12-20^
- Designing for a better world ai:sight, retrieved 2025-12-20^
- Jakob Nielsen. F-Shaped Pattern For Reading Web Content (Original Study) Nielsen Norman Group, 2006-04-16, retrieved 2025-11-29^
- Windows 8 Start Screen Interface Analyzed By Nielsen Norman Group The Inquisitr News, retrieved 17 September 2014^
- Windows 8 UI 'strategic mistake,' argues design guru TechWorld, retrieved 17 September 2014^
- Nielsen Norman Group Says Mobile User Experience Stinks - Internet2Go - An Opus Research Advisory Service retrieved 17 September 2014^
- Research shows ways to make iPad apps more user-friendly - CNN.com retrieved 17 September 2014^
- Gregg Keizer. Usability, not 'flat' design, key to Monday's iOS refresh Computerworld, 10 June 2013, retrieved 17 September 2014^
- Nielsen Norman Group Evaluates Intranet Portal Usability - InformationWeek InformationWeek, retrieved 17 September 2014^