Income
The main income of Niconico comes from premium membership subscriptions, advertisements, and Nico Nico Ichiba (Affiliate).[28][29][30]
Premium membership
Until early 2019, users need to register an account to watch videos on Niconico. There are two types of registered accounts; free (basic tier) and premium (subscription) accounts. The premium membership fee is ¥550 per month or ¥6,600 per year. As of January 2, 2012, they reached 1,500,000 premium members. Users can purchase a premium subscription via PayPal. Japanese users can also pay with mobile, credit card, Line Pay, and WebMoney.
Advertisement
Niconico uses Google Ads and other web advertisements. On May 8, 2008, Dwango announced a partnership with Yahoo! Japan and plans to adopt search-related ads and other Yahoo-related services.
Nico Nico Ichiba (Affiliate)
Nico Nico Ichiba is an advertisement system in which users can place banners freely on each video page. Uploaders and viewers can choose which items they want to place in the advertisement banners. Users also can know how many clicks each banner accrued, and how many items purchased. Ranking info of numbers of items bought through Nico Nico Ichiba is also officially provided. Items available are from Amazon.co.jp, Yahoo Shopping, and Dwango mobile service.
As of July 2010, Nico Nico Ichiba has been extended to the Taiwanese website.
Financial condition
On October 30, 2007, Dwango and the JASRAC (a Japanese copyright holders' society) agreed to form a comprehensive partnership. For this agreement, Dwango will pay two percent of its earnings to JASRAC as copyright royalties.[31]
In the fiscal year from Q4 2010 to Q3 2011, Niconico has had a gross income of approximately 10.81 billion yen (US$139.1 million as of November 10, 2011), and posts a 670 million yen (US$8.6 million) operating profit.