Nexcare is 3M's personal health care brand. The brand produces adhesive bandages and first aid products.[1][2] The brand also sells similar products such as bandages, gauze, surgical tape, cold sore treatment and liquid bandage products.
The brand has used a mascot called "Nexcare Nana", an elderly stunt woman, to demonstrate the durability of the products.[3] Since 2017, they have been an official supplier of USA Swimming.[4] In 2018, as part of an ad campaign for the brand called "Tough Love" intended to prompt parents not to be over-cautious about their children's play, 3M signed American Ninja Warrior contestant Jessie Graff as a spokeswoman.[5] The brand is also a sponsor of the American Red Cross's observation of World Donor Day to encourage blood donation.[6]
See also
- Elastoplast
- Curad
External links
References
- 3M's Innovative Lines Cut Into Band-Aids' Market Los Angeles Times, 1998-09-10, retrieved 2021-07-30^
- Nathan Bomey. 'Frozen,' 'Star Wars' fuel Band-Aid comeback for Johnson & Johnson USA Today, retrieved 2021-07-30^
- Erik Oster. Grey Brings Back Nexcare Nana AdWeek, June 18, 2015, retrieved June 13, 2015^
- USA Swimming Signs Nexcare Brand as Official Supplier swimswam.com, April 17, 2017, retrieved June 13, 2017^
- Nikki Lee. Jessie Graff is a "stunt" babysitter SBNation, June 1, 2018, retrieved September 4, 2018^
- Norman Dotson. World Blood Donor Day today in capital city BRProud.com, June 14, 2018, retrieved September 4, 2018^