Expanding: 1960s–1980s
On February 25, 1960, a new store opened at the “Bayamón Center” shopping center in Bayamón. It featured the first escalators in Puerto Rico, and the interior of the store was designed to offer all kinds of comforts to customers. Specially constructed shelves had been installed to offer a larger display area, while providing the consumer with the ease of selecting items. These shelves were painted in shades of green, blue, yellow, and coral, colors that were all refreshing to behold. One of the back walls of the store was built with special wood brought from the Orient. The fine grain of this panel, as well as its natural color, created a design that could not be duplicated by human hands. The person that was responsible for this striking decoration was one of the most famous interior decorators in the United States, Morris Ketchum Jr., from New York City. Ketchum was chosen to design the windows and the color scheme of the store by its officials, since they wanted to offer the Puerto Rican people the most welcoming surroundings possible. Another feature of the store was its second floor, with all its glass windows. Visitors would have a full view of the entire shopping center from the floor of the New York Department Stores. To complete the beauty of this store, a mosaic mural had been ordered for the exterior wall. And would be revealed once finished.[5] On November 27, 1964, a new store would open at the San Patricio Plaza shopping mall in Guaynabo.[6]
On October 17, 1969, it was reported that studies for a possible merger were undergoing. After two years of talks, the option by which a possible merger could be achieved between the New York Department Stores chain and the Beck Industries, Inc., was a possibility. The news was published by a continental newspaper, and confirmed by Mr. Maximo Crespo, controller at the time of the seven stores that the New York Department Stores operated. It was learned that the purchase price would be the combination of common and convertible preferred shares of Beck Industries. Inc., which had a shoe concession in the New York Department Stores of Puerto Rico. The New York Department Stores had been established in Puerto Rico for 32 years up to that point and operated with a capital of over $12 million.[7]
On October 4, 1972, a new store would open at the Mayagüez Mall in Mayagüez.[8] On April 7, 1981, New York Department Stores would celebrate its 50th anniversary. Projections for this year were told by Alberto Kaufman, nephew of the late Salomón Kogan and then vice president of operations, informed that, among other things, they were already planning to expand the Caguas location. In addition, on April 20 they would inaugurate the remodeling that the Old San Juan branch had undergone.[2]
On February 10, 1983, it was reported that at a cost of $5 million, a new 60,000 square foot shopping center would be built that would primarily be anchored by a New York Department Stores, it would be located on the Jose Mercado avenue of Caguas.[9]
On May 13, 1983, it was reported that New York Department Stores would be reopening in the following month of two of the stores that the Barkers chain had closed on the Island in January of that year. These would be a store in the Yauco shopping center, and another in the shopping center Los Dominicos, in Levittown, 32,250 square feet and 40,000 square feet, respectively. With the reopening of the stores, according to Rafael Pérez, then assistant vice president of finance for the NYDS, these would create around 100 new jobs, in addition to the 700 it already had with another 8 branches and a central warehouse that operated in Puerto Nuevo on the Island. The new stores were purchased at auction in New York City, where Barkers had filed for bankruptcy in January of that year for financial reasons. New York Department Stores paid approximately $500,000 for their equipment and the leasing rights to the shopping centers where they are located. Pérez also said that in the Yauco and Levittown stores, the NYDS would maintain the central cashier system that Barkers used, as well as some additional cashiers in various departments, as was the concept used in its other stores. The manager of the Yauco store would be Luis Muñiz and that of Levittown, Antonio Picón. The chain at the time had stores in San Juan, Caguas, Santurce, Río Piedras, Bayamón, Guaynabo, Arecibo, and Mayagüez.[10]