Nestlé Pure Life is a brand of bottled water from Nestlé Waters globally and licensed to BlueTriton Brands in North America. The brand was first established in 1998 in Pakistan and is now available in 21 countries in Asia, the Americas, Africa, and Europe.[1] In early April 2021, the sale of Nestlé Waters North America's bottling operations, including Nestlé Pure Life, to One Rock Capital Partners LLC and Metropoulos & Co. was concluded.[2]
History
Nestlé Pure Life was first launched in 1998 in Pakistan, and started being sold in Europe in 2000.[3]
Pakistan
The first critical report on Nestlé Pure Life's negative impact on environment and the enjoyment of the human right to water in Pakistan was authored by human rights advocate Nils Rosemann and published by Actionaid Pakistan and Swiss Coalition of Development Organisations in 2005.