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Nestlé Bear Brand

Bear Brand is a drink and powdered milk brand currently owned by Nestlé.[3][4][5] The brand is available in most areas of Southeast Asia, East Asia, and Eastern Africa, as well as in Asian stores in the United States and Canada. It was marketed under the brand name "Marca Oso", which is Spanish for "Bear Brand".[6] The brand's Indonesian name is "Susu Cap Beruang".

In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.[7]

Variants

Sterilized milk

Philippines

  • Bear Brand Sterilized tin can[8] – 140 ml
  • Bear Brand Sterilized tin can – 155 ml (1906–2016)
  • Bear Brand Sterilized Tetra Pak – 200 ml
  • Bear Brand Sterilized Tetra Pak – 1 L

Indonesia

  • Bear Brand Susu Steril slim tube – 189 ml

Thailand, Vietnam, Myanmar, Laos and Cambodia

  • Bear Brand Sterilized tin can – 140 ml
  • Bear Brand Sterilized Low-Fat tin can – 140 ml
  • Bear Brand Sterilized 0% Fat tin can – 140 ml

Philippines

  • Bear Brand Sterilized tin can[8] – 140 ml
  • Bear Brand Sterilized tin can – 155 ml (1906–2016)
  • Bear Brand Sterilized Tetra Pak – 200 ml
  • Bear Brand Sterilized Tetra Pak – 1 L

Indonesia

  • Bear Brand Susu Steril slim tube – 189 ml

Thailand, Vietnam, Myanmar, Laos and Cambodia

  • Bear Brand Sterilized tin can – 140 ml
  • Bear Brand Sterilized Low-Fat tin can – 140 ml
  • Bear Brand Sterilized 0% Fat tin can – 140 ml

Milestones

International branding

In Thailand, the Bear Brand Sterilized is branded by other variants. In Cambodia, Bear Brand was introduced in July 2015, while in Myanmar, Bear Brand was introduced in October 2016.[15] Bear Brand's Indonesian package is in slim tube 189 mL content.[16] In Switzerland, the brand is instead named Bärenmarke[17] in German origin of name.

Logos

On its introduction in 1906, the Bear Brand logo depicted a bear bottle-feeding a baby bear. The bottle was removed on its logo in 1967.

In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark. In 1992, the bears refreshed with a cartoonish look, and in 1996, the shield appeared one its logo, but in 2002 the shape was changed with the current shield logo form.

In 2004, the logo in most of the countries of Southeast Asia, used the circle logo variant. In 2013, the Bear Brand logo wordmark typeface was changed from Franklin Gothic to Arial for the shield logo. While in their circle logo, since 2016 (for Cambodia, Laos, and Myanmar), uses Helvetica typeface.

Commercials, advertisements and slogans

In the Philippines, they use the slogan "Tibay Araw-Araw" starting from 2012. Their present "Laki Sa Gatas" nutrition education advocacy program[18] was first launched in 2006.[19][20]

In 2015, Bear Brand's Alamat ng Matibay book was launched, which introduced the character Mina, and her friend Sonson.[21]

See also

Further reading

External links

References

  1. "Brand Stories: BEAR BRAND MILK in the Philippines" on Isamunang Patalastas blogsite, 19 Aug 2017^
  2. Is flavored milk nutritious or not? GMA News Online, November 11, 2016, retrieved December 29, 2016^
  3. J.R.D. David, R.H. Graves. Aseptic Processing and Packaging of Food and Beverages: A Food Industry Perspective Taylor & Francis, 1996, retrieved December 29, 2016^
  4. G.S. Yip. The Asian Advantage Basic Books, 2007, retrieved December 29, 2016^
  5. Edison Joseph G. Bear Brand donates chairs to public schools thru 'Laki sa Tibay' campaign Malaya Business Insight, April 4, 2016, retrieved November 20, 2018^
  6. Industrial Bulletin 1914, retrieved December 29, 2016^
  7. Camille Diola. Lucky Me! tops Philippines' 50 most popular brands philstar.com, July 22, 2014, retrieved December 29, 2016^
  8. Bear Brand Sterilized Nestle.com.ph, retrieved December 29, 2016^
  9. Bernadette D. Nicolas. Nestlé wages war versus waste in PH Inquirer Business, April 3, 2016, retrieved November 4, 2016^
  10. Bear Brand 1+ Mims, retrieved December 29, 2016^
  11. Calories in Nestle / Bear Brand Sterilized Low Fat Milk – Calories and Nutrition Facts MyFitnessPal.com, January 20, 2016, retrieved December 29, 2016^
  12. Bear Brand Busog Lusog: A nutritious cereal drink philstar.com, November 11, 2015, retrieved November 20, 2016^
  13. 100% Vitamin C now in milk? Inquirer, November 4, 2014, retrieved December 29, 2016^
  14. Nestle Bear Brand Cereal Chain Pa (22.5g*20(450 g)) UNT Wholesale, retrieved November 28, 2016^
  15. Bear Brand Enriched Malted Milk to build strong Myanmar family Minime Insights, December 21, 2017, retrieved October 7, 2018^
  16. Iman W. Selama Ramadan, Beli 12 Kaleng Nestle Bear Brand Berkesempatan Dapat Hadiah batampos.co.id, June 10, 2016, retrieved December 29, 2016^
  17. Changing Food Habits Taylor & Francis, 2013, retrieved December 29, 2016^
  18. Proper nutrition through meal planning philstar.com, November 11, 2015, retrieved December 29, 2016^
  19. Bear Brand Laki Sa Gatas: Advocating good nutrition PhilStar, retrieved November 19, 2016^
  20. BEAR BRAND Gives TIBAY to Kids of Sibul Nestlé Philippines, retrieved December 14, 2016^
  21. Bear Brand reinforces 'tibay' through 'Ang Alamat ng Matibay' children's book Inquirer Business, November 20, 2014, retrieved December 3, 2016^