NeXT

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

NeXT is an American computer and technology firm founded by Steve Jobs in 1985 after he left Apple Inc. It focused on high-end workstations and innovative operating systems for professional and higher education markets, and its technical achievements had a lasting impact on the global computer industry.

Key moments

  • 1985Steve Jobs left Apple and founded NeXT
  • 1988Launched its first workstation product, the NeXT Computer
  • 1993Discontinued hardware business and shifted focus to software development
  • 1997Acquired by Apple Inc., Steve Jobs returned to lead Apple

NeXT mainly competed in the high-end professional workstation and enterprise software market during its operation:

  • Direct competitors included Sun Microsystems, SGI, and IBM's RS/6000 workstations, which dominated the Unix workstation market at the time
  • Unlike these rivals, NeXT targeted smaller professional and education markets with its closed hardware and integrated software ecosystem
  • After shifting to software, its OPENSTEP operating system competed with other Unix variants and early cross-platform development frameworks
  • Its WebObjects application server was an early pioneer in dynamic web tools, facing competition from traditional enterprise software vendors

NeXT is a legendary American technology brand that carved out a distinct, influential position in the global computing industry through its uncompromising focus on high-end workstations and advanced operating system innovation. Though it operated as an independent firm for just over a decade before being acquired by Apple, its technical legacy and close association with co-founder Steve Jobs have kept its brand recognition alive among tech industry insiders, technology historians, and consumers interested in computing history. The brand's strength is tied less to mass market penetration and more to its outsized impact on the evolution of personal computing and software development. Its positioning as a premium, innovation-first brand for professional and academic users gave it a fiercely loyal niche following that sustained its operations even as it struggled to gain broad market share against larger, more established competitors. Even decades after it ceased independent operations, NeXT's core technology and design principles continue to shape Apple's modern product ecosystem, reinforcing its lasting brand relevance in the technology sector.

Brand leadership

Score: 72/100

NeXT established strong thought leadership in the computing industry through its early adoption of object-oriented programming, polished graphical user interfaces, and a UNIX-based operating system at a time when most competitors prioritized text-based systems and low-cost hardware. Helmed by iconic tech leader Steve Jobs, it set trends in industrial design and software architecture that influenced entire generations of computing products, even though it never captured large mass market share in the workstation segment.

Customer interaction

Score: 58/100

NeXT maintained close, engaged relationships with its small niche customer base of academic researchers, professional software developers, and creative professionals, gathering consistent feedback that informed product updates and feature development. However, its limited retail presence, premium pricing, and narrow market focus meant it never developed the broad, high-volume customer interactions that define large mass-market technology brands.

Brand momentum

Score: 65/100

While NeXT stopped operating as an independent brand following its 1997 acquisition by Apple, its brand momentum has actually grown in recent decades as awareness of its foundational role in shaping modern Apple products (including macOS and iOS) has spread across the tech industry. Its innovative contributions still impact consumer technology today, keeping the brand relevant in tech industry discourse rather than fading into total obscurity.

Brand stability

Score: 60/100

As a defunct independent brand, NeXT no longer faces the operational and market pressures that affect active brands, leading to a stable, fixed legacy that is unlikely to be eroded by new product missteps or shifting management strategies. However, its lack of active marketing or new product development means its casual recognition is slowly declining among newer generations of technology users who did not engage with the brand during its active operating period.

Brand age

Score: 50/100

NeXT was first established in 1985, giving it over 40 years of brand history as of 2026. It operated as an independent, publicly traded brand for only 12 years before its acquisition by Apple, so its active, independent brand lifespan is relatively short compared to long-lived technology incumbents that have maintained continuous operations for over a century.

Industry profile

Score: 85/100

NeXT holds an extremely high profile within the global technology and computer industry, with its technical contributions widely studied and celebrated by developers, engineers, and industry historians. Its central role in the career arc of Steve Jobs and its connection to Apple's successful 1990s revival have made it a staple of technology industry origin narratives, giving it outsized cultural and industry influence relative to its former peak market share.

Globalization

Score: 45/100

NeXT had limited global distribution during its active period, with the vast majority of its sales concentrated in North America and Western Europe, and minimal penetration into emerging technology markets in Asia, Africa, and Latin America. While its legacy is recognized globally among tech industry insiders, it never built a mass global brand presence or localized product offerings for diverse international markets, leading to a relatively low globalization score.

AI can support structured reasoning around the potential brand value of legacy technology brands like NeXT, drawing on public historical records and industry impact data to inform preliminary estimates. Any brand value figures generated through this process are illustrative only and not audited for official financial, regulatory, or strategic use. For a formally audited brand value assessment, contact World Brand Lab.

NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California, which specialized in computer workstations for higher education and business markets, and later developed the first dynamic web page software. It was founded in 1985 by Steve Jobs, the Apple Computer co-founder who had been removed from Apple that year.[1][2] NeXT debuted with the NeXT Computer in 1988, and released the NeXTcube and smaller NeXTstation in 1990. The series had relatively limited sales, with only about 50,000 total units shipped. Nevertheless, the object-oriented programming and graphical user interface were highly influential trendsetters of computer innovation.

NeXT partnered with Sun Microsystems to create a programming environment called OpenStep, which decoupled the NeXTSTEP operating system's application layer to host it on third-party operating systems. In 1993, NeXT withdrew from the hardware industry to concentrate on marketing OPENSTEP for Mach, its own OpenStep implementation for several other computer vendors. NeXT developed WebObjects, one of the first enterprise web frameworks, and although its market appeal was limited by its high price of US$50000 1995, it is a prominent early example of dynamic web pages rather than static content.

Apple bought NeXT in 1997 for $427million, including 1.5million shares of Apple stock. The deal appointed Steve Jobs, then the chairman and CEO of NeXT, to an advisory role at Apple; and OPENSTEP for Mach was combined with the classic Mac OS, to create Rhapsody and Mac OS X.

Many successful applications have lineage from NeXT, including the first web server (CERN httpd), the first web browser (WorldWideWeb), and the video games Doom and Quake.

History

Background

In 1985, Apple co-founder and CEO Steve Jobs led a division campaign called SuperMicro, which was responsible for developing the Macintosh and Lisa computers. They were commercial successes on university campuses because Jobs had personally visited a few notable universities to promote his products, and because of Apple University Consortium, a discounted academic marketing program. The Consortium had earned over $50million from computer sales by February 1984.[3]

Jobs met Paul Berg, a Nobel Laureate in chemistry, at a luncheon in Silicon Valley held to honor President of France François Mitterrand.[4][5] Berg was frustrated by the time and expense of researching recombinant DNA via wet laboratories, and suggested that Jobs should use his influence to create a "3M computer" that is designed for higher education.[6][7]

Jobs was intrigued by Berg's concept of a workstation and contemplated starting a higher-education computer company in late 1985, amid increasing turmoil at Apple. Jobs's division did not release the upgraded versions of the Macintosh computer and much of the Macintosh Office software.[8] As a result, its sales plummeted,[9] and Apple was forced to write off millions of dollars in unsold inventory.[9]

In 1985, John Sculley ousted Jobs from his executive role at Apple and replaced him with Jean-Louis Gassée.[9] Later that year, Jobs began a power struggle to regain control over his company. The board of directors sided with Sculley, and Jobs took a business trip to Western Europe and the Soviet Union on behalf of Apple. In September 1985, after several months of being sidelined, Jobs resigned from Apple.[10] He told the board he was leaving to set up a new computer company, and that he would be taking several Apple employees from the SuperMicro division with him, but he also promised that his new company would not compete with Apple and might even consider licensing their designs to them under the Macintosh brand.[11]

Original NeXT team

NeXT was founded by Steve Jobs and several former Apple employees, including Joanna Hoffman, Bud Tribble, George Crow, Rich Page, Susan Barnes, Susan Kare, and Dan'l Lewin.[12][13] After consulting with major educational buyers from around the country, including a follow-up meeting with Paul Berg, a tentative specification for a workstation computer was drawn up. It was designed to be powerful enough to run wet lab simulations and affordable enough for dormitory rooms.[14] Before the specifications were finished, however, Apple sued NeXT on September 23, 1985, for "nefarious schemes" to take advantage of the cofounders' insider information.[4][14][12] Jobs argued, "It is hard to think that a $2billion company with 4,300-plus people couldn't compete with six people in blue jeans." The suit was eventually dismissed before trial.[4]

In 1986, Jobs recruited graphic designer Paul Rand to create a brand identity for US$100000 1986.[15] Jobs recalled, "I asked him if he would come up with a few options, and he said, 'No, I will solve your problem for you and you will pay me. You don't have to use the solution. If you want options go talk to other people.[16] Rand created a 20-page brochure detailing the brand, including the precise angle used for the logo (28°) and a new company name spelling, NeXT.[17]

1987–1993: NeXT Computer

First generation

In mid-1986, NeXT changed its business plan to develop both hardware and software, rather than just workstations. Rich Page, a NeXT cofounder who formerly directed Apple's Lisa team, led a team to develop the hardware, while kernel engineer Avie Tevanian led the development of NeXT's operating system, NeXTSTEP. NeXT's first factory was established in Fremont, California, in 1987; it was capable of manufacturing about 150,000 machines per year.[4] NeXT's first workstation is the NeXT Computer, nicknamed "the cube" due to its distinctive magnesium 1 ft cubic case. The case was designed by Hartmut Esslinger and his team at Frog Design.[19][20]

In 1987, Ross Perot became NeXT's first major outside investor. He invested $20million for 16% of NeXT's stock after seeing a segment about NeXT on the 1986 PBS documentary Entrepreneurs.[12] In 1988, he joined the company's board of directors.[21]

NeXT and Adobe collaborated on Display PostScript (DPS), a 2D graphics engine that was released in 1987. NeXT engineers wrote an alternative windowing engine edition to take full advantage of NeXTSTEP. NeXT engineers used DPS for on-screen graphics such as title bar and scroller for the user-space windowing library.[22]

The original design team anticipated completing the computer in early 1987 and launching it for US$3000 1987 by mid-year.[23] On October 12, 1988, the NeXT Computer received standing ovations when it was revealed at a private gala event, "NeXT Introduction" in San Francisco, California. The following day, selected educators and software engineers were invited to attend the first public technical overview of the NeXT computer at the event "The NeXT Day" held at the San Francisco Hilton. The event gave developers interested in NeXT software an insight into their architecture, object-oriented programming, and the NeXT Computer. The luncheon speaker was Steve Jobs.[24]

The first NeXT Computers were test launched in 1989, and then NeXT sold a limited number to universities with NeXTSTEP 0.9 beta pre-installed.[25] Initially, this targeted the United States higher-education institutions only, with a base price of US$6500 1989.[26] The computer was widely reviewed in magazines, primarily the hardware portion. When asked if he was upset that the computer's debut was delayed by several months, Jobs responded, "Late? This computer is five years ahead of its time!"[27]

The NeXT Computer uses a 25 MHz Motorola 68030 central processing unit (CPU). The Motorola 88000 RISC chip was originally considered, but it was not available in sufficient quantities.[28] The computer has between 8 and 64 MB of random-access memory (RAM), a 256 MB magneto-optical (MO) drive, a 40 MB (swap-only), 330 MB, or 660 MB hard disk drive, 10BASE2 Ethernet, NuBus, and a 17-inch MegaPixel grayscale display with 1120×832 pixels. In 1989, a typical new PC, Macintosh, or Amiga computer included a few megabytes of RAM, a 640×480 16-color or 320x240 4,096-color display, a 10- to 20-megabyte hard drive, and few networking capabilities.[29][30] It is the first computer to ship with a general-purpose DSP chip (Motorola 56001) on the motherboard. This supports sophisticated music and sound processing, including the Music Kit software.[31]

The magneto-optical (MO) drive manufactured by Canon Inc. is the primary mass storage device. This drive technology was relatively new to the market, and the NeXT is the first computer to use it.[32] MO drives were cheaper but much slower than hard drives, with an average seek time of 96 ms; Jobs negotiated Canon's initial price of $150 per blank MO disk so that they could sell at retail for only $50. The drive's design made it impossible to move files between computers without a network, because each NeXT Computer has only one MO drive and the disk can not be removed without shutting down the system.[32] The drive's limited speed and capacity makes it insufficient as NeXTSTEP's primary medium.[32]

In 1989, NeXT started a deal for Businessland, a former Compaq reseller, to sell the NeXT Computer in international markets. Selling through a retailer was a major change from NeXT's original business model of only selling directly to students and educational institutions.[33] Businessland founder David Norman predicted that sales of the NeXT Computer would surpass sales of Compaq computers after 12 months.[34]

That year, Canon invested US$100million in NeXT, for a 16.67% stake,[35] making NeXT worth almost $600million. This had the condition of installing NeXTSTEP on its own workstations, greatly expanding NeXTSTEP's market. After NeXT exited the hardware business, Canon produced a PC line called object.station—including models 31, 41, 50, and 52—specifically designed to run NeXTSTEP on Intel.[36] Canon was NeXT's distributor in Japan.[37]

The NeXT Computer was released in 1990 for US$9999 1990. In June 1991, Perot resigned from the board of directors to concentrate on his company, Perot Systems, a Plano, Texas–based software system integrator.[38]

Second generation

In 1990, NeXT released a second generation of workstations, a revised NeXT Computer called NeXTcube and the NeXTstation. The NeXTstation's nickname is "the slab" for its low-rise box form-factor. Jobs ensured that NeXT staffers did not nickname the NeXTstation "pizza box" to avoid inadvertent comparison with competitor Sun workstations, which already had that nickname.

The machines were initially planned to use the 2.88 MB floppy drive, but its floppy disks were expensive and had failed to supplant the 1.44 MB floppy. NeXT used the CD-ROM drive instead, which eventually became the industry standard for storage. Color graphics were available on the NeXTstation Color and NeXTdimension graphics processor hardware for the NeXTcube. The new computers, with the new Motorola 68040 processor, were cheaper and faster than their predecessors.[39][40]

In 1992, NeXT launched "Turbo" variants of the NeXTcube and NeXTstation, with a 33 MHz 68040 processor and the maximum RAM capacity increased to 128 MB. In 1992, NeXT sold 20,000 computers, counting upgraded motherboards on back order as system sales. The company reported sales of $140million for the year, which encouraged Canon to invest a further $30million to keep the company afloat.

In total, 50,000 NeXT machines were sold,[41][42] including thousands to the then super-secret National Reconnaissance Office located in Chantilly, Virginia. NeXT's long-term plan was to migrate to one of the emerging high-performance Reduced Instruction Set Computing (RISC) architectures, with the NeXT RISC Workstation (NRW). Initially, the NRW was to be based on the Motorola 88110 processor, but it was later redesigned around dual PowerPC 601s, due to a lack of confidence in Motorola's commitment to the 88000-series architecture in the time leading up to the AIM alliance's transition to PowerPC.[43][44]

First generation

In mid-1986, NeXT changed its business plan to develop both hardware and software, rather than just workstations. Rich Page, a NeXT cofounder who formerly directed Apple's Lisa team, led a team to develop the hardware, while kernel engineer Avie Tevanian led the development of NeXT's operating system, NeXTSTEP. NeXT's first factory was established in Fremont, California, in 1987; it was capable of manufacturing about 150,000 machines per year.[4] NeXT's first workstation is the NeXT Computer, nicknamed "the cube" due to its distinctive magnesium 1 ft cubic case. The case was designed by Hartmut Esslinger and his team at Frog Design.[19][20]

In 1987, Ross Perot became NeXT's first major outside investor. He invested $20million for 16% of NeXT's stock after seeing a segment about NeXT on the 1986 PBS documentary Entrepreneurs.[12] In 1988, he joined the company's board of directors.[21]

NeXT and Adobe collaborated on Display PostScript (DPS), a 2D graphics engine that was released in 1987. NeXT engineers wrote an alternative windowing engine edition to take full advantage of NeXTSTEP. NeXT engineers used DPS for on-screen graphics such as title bar and scroller for the user-space windowing library.[22]

The original design team anticipated completing the computer in early 1987 and launching it for US$3000 1987 by mid-year.[23] On October 12, 1988, the NeXT Computer received standing ovations when it was revealed at a private gala event, "NeXT Introduction" in San Francisco, California. The following day, selected educators and software engineers were invited to attend the first public technical overview of the NeXT computer at the event "The NeXT Day" held at the San Francisco Hilton. The event gave developers interested in NeXT software an insight into their architecture, object-oriented programming, and the NeXT Computer. The luncheon speaker was Steve Jobs.[24]

The first NeXT Computers were test launched in 1989, and then NeXT sold a limited number to universities with NeXTSTEP 0.9 beta pre-installed.[25] Initially, this targeted the United States higher-education institutions only, with a base price of US$6500 1989.[26] The computer was widely reviewed in magazines, primarily the hardware portion. When asked if he was upset that the computer's debut was delayed by several months, Jobs responded, "Late? This computer is five years ahead of its time!"[27]

The NeXT Computer uses a 25 MHz Motorola 68030 central processing unit (CPU). The Motorola 88000 RISC chip was originally considered, but it was not available in sufficient quantities.[28] The computer has between 8 and 64 MB of random-access memory (RAM), a 256 MB magneto-optical (MO) drive, a 40 MB (swap-only), 330 MB, or 660 MB hard disk drive, 10BASE2 Ethernet, NuBus, and a 17-inch MegaPixel grayscale display with 1120×832 pixels. In 1989, a typical new PC, Macintosh, or Amiga computer included a few megabytes of RAM, a 640×480 16-color or 320x240 4,096-color display, a 10- to 20-megabyte hard drive, and few networking capabilities.[29][30] It is the first computer to ship with a general-purpose DSP chip (Motorola 56001) on the motherboard. This supports sophisticated music and sound processing, including the Music Kit software.[31]

The magneto-optical (MO) drive manufactured by Canon Inc. is the primary mass storage device. This drive technology was relatively new to the market, and the NeXT is the first computer to use it.[32] MO drives were cheaper but much slower than hard drives, with an average seek time of 96 ms; Jobs negotiated Canon's initial price of $150 per blank MO disk so that they could sell at retail for only $50. The drive's design made it impossible to move files between computers without a network, because each NeXT Computer has only one MO drive and the disk can not be removed without shutting down the system.[32] The drive's limited speed and capacity makes it insufficient as NeXTSTEP's primary medium.[32]

In 1989, NeXT started a deal for Businessland, a former Compaq reseller, to sell the NeXT Computer in international markets. Selling through a retailer was a major change from NeXT's original business model of only selling directly to students and educational institutions.[33] Businessland founder David Norman predicted that sales of the NeXT Computer would surpass sales of Compaq computers after 12 months.[34]

That year, Canon invested US$100million in NeXT, for a 16.67% stake,[35] making NeXT worth almost $600million. This had the condition of installing NeXTSTEP on its own workstations, greatly expanding NeXTSTEP's market. After NeXT exited the hardware business, Canon produced a PC line called object.station—including models 31, 41, 50, and 52—specifically designed to run NeXTSTEP on Intel.[36] Canon was NeXT's distributor in Japan.[37]

The NeXT Computer was released in 1990 for US$9999 1990. In June 1991, Perot resigned from the board of directors to concentrate on his company, Perot Systems, a Plano, Texas–based software system integrator.[38]

Second generation

In 1990, NeXT released a second generation of workstations, a revised NeXT Computer called NeXTcube and the NeXTstation. The NeXTstation's nickname is "the slab" for its low-rise box form-factor. Jobs ensured that NeXT staffers did not nickname the NeXTstation "pizza box" to avoid inadvertent comparison with competitor Sun workstations, which already had that nickname.

The machines were initially planned to use the 2.88 MB floppy drive, but its floppy disks were expensive and had failed to supplant the 1.44 MB floppy. NeXT used the CD-ROM drive instead, which eventually became the industry standard for storage. Color graphics were available on the NeXTstation Color and NeXTdimension graphics processor hardware for the NeXTcube. The new computers, with the new Motorola 68040 processor, were cheaper and faster than their predecessors.[39][40]

In 1992, NeXT launched "Turbo" variants of the NeXTcube and NeXTstation, with a 33 MHz 68040 processor and the maximum RAM capacity increased to 128 MB. In 1992, NeXT sold 20,000 computers, counting upgraded motherboards on back order as system sales. The company reported sales of $140million for the year, which encouraged Canon to invest a further $30million to keep the company afloat.

In total, 50,000 NeXT machines were sold,[41][42] including thousands to the then super-secret National Reconnaissance Office located in Chantilly, Virginia. NeXT's long-term plan was to migrate to one of the emerging high-performance Reduced Instruction Set Computing (RISC) architectures, with the NeXT RISC Workstation (NRW). Initially, the NRW was to be based on the Motorola 88110 processor, but it was later redesigned around dual PowerPC 601s, due to a lack of confidence in Motorola's commitment to the 88000-series architecture in the time leading up to the AIM alliance's transition to PowerPC.[43][44]

1993–1996: NeXT Software, Inc.

In late 1991, in preparation for NeXT's future withdrawal from the hardware industry, the company started porting the NeXTSTEP operating system to Intel 80486-based IBM PC compatible computers. In January 1992, it was demonstrated at NeXTWorld Expo. By mid-1993, the process was completed, and version 3.1 (NeXTSTEP 486) was released.[45]

NeXTSTEP 3.x was later ported to PA-RISC-[46][47] and SPARC-based platforms, for a total of four versions: NeXTSTEP/NeXT (for NeXT's own hardware), NeXTSTEP/Intel, NeXTSTEP/PA-RISC, and NeXTSTEP/SPARC. Although the latter three ports were not widely used, NeXTSTEP gained popularity at institutions such as First Chicago NBD, Swiss Bank Corporation, O'Connor and Company, due to its sophisticated programming model.[48] The software was used by many U.S. government agencies, including the United States Naval Research Laboratory, the National Security Agency, the Advanced Research Projects Agency, the Central Intelligence Agency, and the National Reconnaissance Office.[49] Some IBM PC clone vendors offered somewhat customized hardware solutions that were delivered running NeXTSTEP on Intel, such as the Elonex NextStation[50] and the Canon object.station 41.[51]

In 1993, NeXT withdrew from the hardware industry, and the company was renamed to NeXT Software, Inc. Consequently, 230 of the 530 staff employees were laid off.[52] NeXT negotiated to sell its hardware business, including the Fremont factory, to Canon, which later canceled the deal. Work on the PowerPC machines was stopped, along with all hardware production. Sun CEO Scott McNealy announced plans to invest $10million in 1993 and use NeXT software in future Sun systems.[53] NeXT partnered with Sun to create a programming environment called OpenStep, which is NeXTSTEP's application layer decoupled for third party operating systems.[54] In 1994, Microsoft and NeXT collaborated on a port of OpenStep to Windows NT, which was never released.

In January 1994, a developers' conference was held in Washington, D.C. Attendees of the 1994 NeXT East Coast Developer Conference had the opportunity to purchase a software bundle including NEXTSTEP 3.2.[55]

Stepstone, originally named Productivity Products International (PPI), was a software company founded in 1983 by Brad Cox and Tom Love, best known for releasing the original version of the Objective-C programming language. In April 1995, NeXT acquired the Objective-C trademark and rights from Stepstone.[56] Stepstone concurrently licensed back from NeXT the right to continue selling its Objective-C based products.

After exiting the hardware business, NeXT focused on other operating systems. New OpenStep products were released, including OpenStep Enterprise for Windows NT. NeXT launched WebObjects, a platform for building dynamic web applications. It did not achieve wide popularity, partly because of the initial high price of US$50000 1995, but it did generate profit for the company. WebObjects is the first and most prominent early example of a web application server that enabled dynamic page generation based on user interactions instead of static web content.[57] WebObjects was used by large businesses including Dell, Disney, Deutsche Bank, the BBC,[58] Ford, and Nissan.[57] After Apple's acquisition of NeXT, WebObjects was used for the iTunes Store and online Apple Store.[59][60]

1997–2006: Acquisition by Apple

On December 20, 1996, Apple Computer announced its intention to acquire NeXT.[62] Apple paid $427million in cash, shares, stock options, and debt.[63] Steve Jobs preferred to only receive cash, but Gil Amelio insisted that Steve Jobs take 1.5million Apple shares to give the deal credibility.[64] The main purpose of the acquisition was to use NeXTSTEP as a foundation to replace the dated classic Mac OS.[65] Steve Jobs also returned to Apple as a consultant.[66]

The deal was finalized on February 7, 1997.[67][68]

In 2000, Jobs took the CEO position as a permanent assignment,[69] holding the position until his resignation on August 24, 2011, shortly before his death on October 5, 2011.[70]

Several NeXT executives replaced their Apple counterparts when Jobs restructured the company's board of directors. Apple started porting the OPENSTEP for Mach operating system to the PowerPC architecture of Macintosh. The first release of the new operating system was codenamed Rhapsody,[71] with the OPENSTEP-derived API being named "Yellow Box". For backward compatibility, Apple added the "Blue Box" subsystem to Rhapsody, running existing classic Mac OS applications in a self-contained cooperative multitasking environment.[72] At the same time, an Intel port and OpenStep Enterprise toolkit for Windows were produced.

A server version of Rhapsody was released as Mac OS X Server 1.0 in 1999, and the first consumer version, Mac OS X 10.0, in 2001. The Yellow Box API was renamed Cocoa and Blue Box was renamed Classic Environment and changed to run applications full-screen without requiring a separate window. Apple included an updated version of the original Macintosh toolbox, called Carbon, allowing applications using it to run natively on the classic Mac OS and on Mac OS X without the constraints of Blue Box.[73][74] Some of NeXTSTEP's interface features are used in Mac OS X, including the Dock, the Services menu, the Finder's "Column" view, and the Cocoa text system.

NeXTSTEP's processor-independent capabilities were retained in Mac OS X, leading eventually to PowerPC, x86, and ARM versions. Only PowerPC versions were publicly available before 2006; Apple transitioned its Mac computers to Intel processors by August 2006, and discontinued the PowerPC versions of Mac OS X by 2009. An ARM version followed in 2020, and Apple transitioned to ARM processors as of September 2022.[75][76]

Corporate culture and community

Steve Jobs created a unique corporate culture at NeXT in terms of facilities, salaries, and benefits. Jobs had experimented with some structural changes at Apple, but at NeXT he abandoned conventional corporate structures, instead making a "community" with "members" instead of employees. There were only two different salaries at NeXT until the early 1990s. Team members who joined before 1986 were paid US$75000 1986 and those who joined afterward were paid US$50000 1986. This caused a few awkward situations where managers were paid less than their employees. Later, employees were given performance reviews and raises every six months. To foster openness, all employees had full access to the payrolls, although few employees ever used the privilege. NeXT's health insurance plan offered benefits to not only married couples but unmarried and same-sex couples, although the latter privilege was later withdrawn due to insurance complications.[4] The payroll schedule was also very different from other Silicon Valley companies at the time, because instead of employees being paid twice per month at the end of the pay period, they were paid once per month in advance.[4]

Jobs found office space in Palo Alto, California, at 3475 Deer Creek Road, occupying a glass-and-concrete building that featured a staircase designed by the architect I. M. Pei. The first floor had hardwood flooring and large worktables where the workstations would be assembled. To avoid inventory errors, NeXT used the just-in-time (JIT) inventory strategy. The company contracted out for all major components, such as mainboards and cases, and had the finished components shipped to the first floor for assembly. On the second floor was office space with an open floor plan. The only enclosed rooms were Jobs's office and a few conference rooms.[77]

NeXT's expansion prompted renting an office at 800 and 900 Chesapeake Drive, in Redwood City, also designed by Pei. The architectural centerpiece was a "floating" staircase with no visible supports. The open floor plan was retained, with furnishings that were luxurious, such as $5,000 chairs, $10,000 sofas, and Ansel Adams prints.[4]

NeXT's Palo Alto office was subsequently occupied by Internet Shopping Network (a subsidiary of Home Shopping Network) in 1994, and later by SAP AG. Its Redwood City office was later occupied by ApniCure and OncoMed Pharmaceuticals Inc.[78]

The first issue of NeXTWORLD magazine was printed in 1991. It was edited by Michael Miley and, later, Dan Ruby and was published in San Francisco by Integrated Media. It was the only mainstream periodical to discuss NeXT computers and software. The publication was discontinued in 1994 after only four volumes.[79] A developer conference, NeXTWORLD Expo, was held in 1991 and 1992 at the San Francisco Civic Center and in 1993 and 1994 at the Moscone Center in San Francisco, with Jobs as the keynote speaker.[80]

Legacy

Though not very profitable, the company had a wide-ranging impact on the computer industry. Object-oriented programming and graphical user interfaces became more common after the 1988 release of the NeXT Computer and NeXTSTEP. The platform was often held as the trendsetter when other companies started to emulate the success of NeXT's object-oriented system.[81]

Widely seen as a response to NeXT, Microsoft announced the Cairo project in 1991; the Cairo specification included similar object-oriented user-interface features for a proposed consumer version of Windows NT. Although Cairo was ultimately abandoned, some elements were integrated into other projects.[82]

By 1993, Taligent was considered by the press to be a competitor in objects and operating systems, even without any product release, and with NeXT as a main point of comparison. For the first few years, Taligent's theoretical innovation was often compared to NeXT's older but mature and commercially established platform, but Taligent's launch in 1995 was called "too little, too late", especially when compared with NeXT.[86]

Several developers used the NeXT platform to write pioneering programs. For example, in 1990, computer scientist Tim Berners-Lee used a NeXT Computer to develop the world's first web server (CERN httpd)[87] and the first web browser and editor (WorldWideWeb).[88][89] The video game series Doom[90] and Quake were developed by id Software using NeXT computers.[91][92][93] Other commercial programs were released for NeXT computers, including Altsys Virtuoso—a vector-drawing program with page-layout features, which was ported to Mac OS and Windows as Aldus FreeHand v4—and the Lotus Improv spreadsheet program.

See also

  • NeXT character set
  • Multi-architecture binary

Bibliography

References

  1. Today in Apple history: Steve Jobs attempts a boardroom coup Cult of Mac, May 23, 2023^
  2. When Steve Jobs Got Fired by Apple ABC News^
  3. Ann Morrison. Apple Bites Back Fortune, February 20, 1984^
  4. Randall Stross. Steve Jobs and the NeXT Big Thing Athenium, 1993, retrieved August 1, 2019^
  5. Victoria Shannon. Apple losing its polish in France International Herald Tribune, May 22, 2006^
  6. Phil Patton. Steve Jobs: Out For Revenge The New York Times Magazine, August 6, 1989, retrieved July 28, 2021^
  7. Gerald C. Lubenow. Jobs Talks About His Rise and Fall Newsweek, September 29, 1985, retrieved July 28, 2021^
  8. Irene Fuerst. Apple's new Mac push; can Apple Computer succeed in wooing big companies with its Macintosh Office? Datamation, March 15, 1985^
  9. Frank Rose. West of Eden Viking, 1990, retrieved August 1, 2019^
  10. Leander Kahney. Sept. 16, 1985: Jobs Quits AppleSept. 16, 1997: Jobs Rejoins Apple Wired, September 15, 2008, retrieved December 14, 2021^
  11. G Spector. Apple's Jobs Starts New Firm, Targets Education Market PC Week, September 24, 1985^
  12. William Gallagher. Looking back at Steve Jobs's NeXT, Inc — the most successful failure ever AppleInsider, September 12, 2019, retrieved July 12, 2022^
  13. Icônes by Susan Kare Musée de l'Imprimerie et de la Communication Graphique, retrieved 11 August 2025^
  14. Alan Deutschman. Second Coming of Steve Jobs Broadway Books, 2000, retrieved August 1, 2019^
  15. Susan Kare on Influential Books and Paul Rand web.stanford.edu, retrieved 2026-01-21^
  16. George W. Beahm. Steve Jobs' life by design : lessons to be learned from his last lecture, the most popular graduation address in history St. Martin's Press, 2014, retrieved February 22, 2022^
  17. Steven Heller, Jessica Helfand, George Lois. Paul Rand Phaidon Press, 2000^
  18. Doug Menuez. Fearless Genius: The Digital Revolution in Silicon Valley 1985-2000 Atria Books, June 3, 2014, retrieved February 10, 2019^
  19. John Brownlee. Remembering The Design Legacy Of Steve Jobs's Other Great Computer Company Fast Company, February 16, 2016, retrieved February 24, 2022^
  20. Paul Bonnera. The heart of a new machine (frogdesign for NeXT computer) PC/Computing Magazine, February 1989^
  21. Harry McCracken. How Ross Perot befriended Steve Jobs and helped bring us the iPhone Fast Company, July 9, 2019, retrieved March 30, 2020^
  22. PostScript language reference Addison-Wesley, 1999^
  23. {{YouTube|title=Steve Jobs building NeXT|id=WHsHKzYOV2E}}^
  24. Brenton R Schlender. Next Project: Apple Era Behind Him, Steve Jobs Tries Again, Using a New System The Wall Street Journal, October 13, 1988, retrieved December 23, 2021^
  25. NeXT Timeline^
  26. Tom Thompson, Nick Baran. The NeXT Computer Byte, November 1988, retrieved May 14, 2008^
  27. Robert Standefer. Macintosh Switcher's Guide Wordware Publishing, 2004^
  28. Ken Takahashi. Motorola making chips in Japan Newsbytes, August 29, 1989^
  29. David W. White. Dell System 325 (Hardware Review) The Local Area Network Magazine, December 1989^
  30. Barbara Krasnoff. Buyer's guide: benchmarks Personal Computing, December 1989^
  31. NeXT Computer, Inc. Sound, Music, and Signal Processing on a NeXT Computer: Concepts Addison-Wesley Publishing Company, 1991, retrieved December 23, 2021^
  32. Richard Rawles. Developers split over optical drive (NeXT Inc's 256Mbyte erasable magneto-optical drive) MacWEEK, September 19, 1989^
  33. COMPANY NEWS; Businessland Deal Seen for Next Inc. The New York Times, March 25, 1989, retrieved January 20, 2020^
  34. Shaffer, Richard. NeXT means business now. Personal Computing, General Reference Center Gold, July 1989^
  35. Vance McCarthy. Steve Jobs just says no. Fortune, General Reference Center Gold, July 17, 1993^
  36. Kevin Ford. Canon object.station 41 The Best of NeXT Computers, retrieved September 18, 2011^
  37. Simon L Garfinkel. Open Door Policy NeXTWORLD, April 1994, retrieved May 11, 2008^
  38. NeXT may expand two-man board PC Week, December 9, 1991^
  39. Pyro 50 Mhz Accelerator Board NeXT, retrieved December 23, 2021^
  40. Byte McGraw-Hill, 1993^
  41. Pete Mortensen. NeXT Fans Give Up the Ghost Wired, December 21, 2005, retrieved March 3, 2011^
  42. Steve's Gone Soft UnixWorld, McGraw-Hill, April 1993^
  43. Simson L. Garfinkel. Hardware was great while it lasted NeXTWORLD, March 1993, retrieved June 13, 2008^
  44. Dan Lavin. Canon to buy NeXT factory, design center NeXTWORLD, March 1993, retrieved June 13, 2008^
  45. Next Computer Close To a Deal With Chrysler San Francisco Chronicle, September 8, 1992^
  46. Lee Sherman. First NeXT RISC Workstation NeXTWORLD, 2004, retrieved April 14, 2008^
  47. Lee Sherman. First NeXT RISC Workstation NeXTWORLD, April 1994, retrieved May 12, 2024^
  48. NeXTSTEP: NeXT announces new release of NeXTSTEP & NeXTSTEP Developer. (NeXTSTEP 3.2 and NeXTSTEP Developer 3.2) EDGE: Work-Group Computing Report, October 25, 1993^
  49. Shawn P. McCarthy. Next's OS finally is maturing. (NextStep Unix operating system) Government Computer News, March 6, 1995^
  50. Mat Beard. Elonex NextStation Personal Computer World, June 1994^
  51. Chris Bidmead. NeXT, please Personal Computer World, February 1995^
  52. Lawrence M Fisher. Next to Sell Hardware Side And Focus on Its Software The New York Times, February 10, 1993, retrieved December 14, 2021^
  53. Sun invests in Next, which will license NextStep OS for Sparc. InfoWorld, General Reference Center Gold, November 29, 1993^
  54. NeXTWORLD 1994 1994^
  55. NeXTWORLD 1994 NeXTWORLD, 1994^
  56. Brad J. Cox, Steve Naroff, Hansen Hsu. The origins of Objective-C at PPI/Stepstone and its evolution at NeXT Proceedings of the ACM on Programming Languages, June 12, 2020^
  57. Graham Stewart. Happy Birthday: WebObjects at 10 MacObserver, 2006, retrieved June 13, 2008^
  58. Johnny Evans. Apple releases WebObjects as a free application Macworld, June 16, 2005, retrieved April 14, 2008^
  59. Jim Dalrymple. Xserves power iTunes Music Store, 'America 24/7' Macworld, June 2, 2003, retrieved October 18, 2017^
  60. Mickaël Bazoge. Cette fois, c'est officiel : Apple a bel et bien abandonné WebObjects MacGeneration, May 5, 2016, retrieved June 5, 2023^
  61. Avie Tevanian. Oral History of Avadis Tevanian, part 2 Computer History Museum, April 17, 2017, retrieved February 10, 2019^
  62. Apple Computer, Inc. Agrees to Acquire NeXT Software Inc. Apple Computer, December 20, 1996, retrieved June 13, 2008^
  63. Apple Inc. audited annual financial report, form 10-K405 Apple, December 23, 1998, retrieved June 5, 2023^
  64. Gil Amelio, William L. Simon. On the Firing Line: My 500 Days at Apple Capstone, 1998^
  65. Don Reisinger. Steve Jobs Sold NeXT to Apple 20 Years Ago Fortune, December 20, 2016, retrieved February 24, 2022^
  66. Apple May Press Jobs To Be Or Not To Be CEO Newsbytes, March 24, 1998^
  67. , Apple Inc., February 7, 1997. Retrieved June 25, 2006. Apple Computer, Inc. Finalizes Acquisition of NeXT Software Inc. retrieved January 4, 2007^
  68. Owen W. Linzmayer. Apple Confidential 1999^
  69. Lisa M. Bowman. Jobs becomes permanent Apple CEO ZDNET, January 6, 2000, retrieved July 26, 2023^
  70. Dominic Rushe. Steve Jobs, Apple co-founder, dies at 56 The Guardian, October 6, 2011^
  71. Arlen Britton. What's NeXT? MacObserver, August 6, 1997, retrieved June 13, 2008^
  72. Tom Thompson. Rhapsody with blue (Apple's next-generation operating system code-named Rhapsody) Byte, April 1997^
  73. Dennis Sellers. OS X III: finally, a first-class OS Computer User, November 2000^
  74. Mac OS X Takes Macintosh to New Level eWeek, July 15, 2002^
  75. Apple to Use Intel Microprocessors Beginning in 2006 Apple Newsroom, retrieved 2025-01-06^
  76. Mac computers with Apple silicon Apple Inc., July 25, 2022, retrieved September 16, 2022^
  77. Owen W. Linzmayer. Apple Confidential 2.0 No Starch Press, 2004^
  78. The NeXT big thing: OncoMed finds a home American City Business Journals, October 28, 2007, retrieved June 11, 2013^
  79. Serial Archive Listings for NeXTWORLD The Online Books Page, retrieved June 13, 2008^
  80. NeXT makes play for corporate market PC Week, January 27, 1992^
  81. Smith, Carrie. NeXT means business now. Wall Street & Technology, General Reference Center Gold, May 1994^
  82. Smith, Carrie. NeXT, Microsoft tackle objects: NT to gain OpenStep port. PC Week, General Reference Center Gold, November 7, 1994^
  83. Bud Tribble. Bud Tribble Explains It All NeXTWORLD, February 1994, retrieved February 10, 2019^
  84. J. William Semich. Taligent (Apple, IBM and HP's joint object-oriented operating system) Datamation, March 15, 1994^
  85. Rich Santalesa. Taligent Readies a New Development Paradigm IEEE Software, 1995, retrieved October 3, 2017^
  86. Tom Abate. Analysts wary of late software by Taligent SF Gate, June 6, 1995, retrieved February 10, 2019^
  87. A short history of the Web CERN, retrieved February 21, 2026^
  88. Tim Berners-Lee. The WorldWideWeb browser World Wide Web Consortium, retrieved June 13, 2008^
  89. Roads and Crossroads of Internet History Chapter 4: Birth of the Web^
  90. Anuj Bhatia. Remembering Steve Jobs' NeXT, a computer company he founded in 1985 The Indian Express, May 9, 2020, retrieved February 24, 2022^
  91. GameTales: Cray 6400 January 31, 2010^
  92. John Carmack. Why John Carmack Chose NeXT For Developing 'Doom' And Other Favorites Forbes, Quora, September 1, 2016, retrieved February 24, 2022^
  93. Clancy Morgan. Steve Jobs left Apple to start a new computer company. His $12million failure saved Apple. Business Insider, retrieved February 25, 2022^
  94. Tony Bove, Cheryl Rhodes. Reviews: Virtuoso Performance Simson Garfinkel, retrieved February 25, 2022^
  95. Tony Bove, Cheryl Rhodes. Reviews: Its Own Reward Simson Garfinkel, retrieved February 25, 2022^
  96. V2.1 type library on CD-ROM Graphic Arts Monthly, August 1, 1991, retrieved February 17, 2013^
  97. NeXTWORLD Vol. 1 No. 1 January/February 1991 1991^