Natoora is a high-end greengrocer serving parts of the United Kingdom, the United States, France, and Denmark.[1][2][3] Founded by Franco Fubini in 2004 as an online produce market for chefs and restaurants, Natoora expanded delivery operations to home cooks in 2020 during the COVID-19 pandemic via a mobile app.[4][5][6] The company also operates a series of brick and mortar shops in London, Brooklyn, and Copenhagen.[7][8][9] The company holds a Royal Warrant.[10]
In 2021 Natoora launched a podcast titled "Transform the Food System", that has interviewed farmers and chefs including Magnus Nilsson, Dan Barber, and Alice Waters.[11]
References
- Natoora - Fruit & Vegetables Grown for Flavour www.natoora.com, retrieved 2022-07-19^
- Eshe Nelson. In London Shops, Greek Cheese, Sicilian Citrus and British Headaches The New York Times, 2022-01-17, retrieved 2022-07-19^
- Amie Tsang. How Brexit Could Break Britain’s Food Chain The New York Times, 2019-09-19, retrieved 2022-07-19^
- Buenos Aires Times www.batimes.com.ar, retrieved 2022-07-19^
- Thessaly La Force. At a Brooklyn Brownstone, an Easter Dinner That Bucked Tradition The New York Times, 2022-04-28, retrieved 2022-07-19^
- Natoora Pivots Food Distribution For A New Reality Bklyner, 2020-07-15, retrieved 2022-07-19^
- Helen Gilbert. Natoora expands with fifth grocery store and café The Grocer, 2019-06-19, retrieved 2022-07-19^
- Tony Turnbull. Posh fruit and veg: Would you pay £10 for a mango? retrieved 2022-07-19^
- Eater Staff. A Taiwanese Pantry Shop Packed With Chile Crisp and Soy Sauce Ice Cream — and More Openings Eater NY, 2022-06-02, retrieved 2022-07-19^
- Natoora Ltd www.royalwarrant.org, retrieved 2022-07-19^
- Transform the Food System natoora-podcast.simplecast.com, retrieved 2022-07-19^