Natoora is a high-end greengrocer serving parts of the United Kingdom, the United States, France, and Denmark.[1][2][3] Founded by Franco Fubini in 2004 as an online produce market for chefs and restaurants, Natoora expanded delivery operations to home cooks in 2020 during the COVID-19 pandemic via a mobile app.[4][5][6] The company also operates a series of brick and mortar shops in London, Brooklyn, and Copenhagen.[7][8]