Napapijri is a clothing brand founded in 1987 in Aosta, Italy, widely known as a maker of travel bags, using waxed cotton canvas borrowed from military field tents. Since its acquisition in 2004, it has become a subsidiary of the U.S.-based VF Corporation.
The name Napapijri derives from "napapiiri", the Finnish word for Arctic Circle.
History
Napapijri was established in 1987 by Giuliana Rosset,[1] an Italian entrepreneur from the Aosta Valley region.[2] After acquiring Green Sport Monte Bianco S.p.A - a small backpack company - from a Turin artisan, Rosset relocated the headquarters to Quart, where production began with approximately fifteen employees. The Bering Bag, a waxed canvas duffel bag catering to travelers, marked the debut of the Napapijri brand.[3]
In 1990, Napapijri expanded into outerwear with the introduction of the Skidoo Jacket, a lightweight, rain-proof anorak