Nantucket Nectars

Nantucket Nectars is an American beverage company created by Tom First and Tom Scott, which began as a small business selling a variety of items to yachts in Nantucket, Massachusetts.[1][2] Eventually they began selling juice blends that were originally inspired by a peach nectar Tom First had while on a visit to Spain. Today the brand is owned by Keurig Dr Pepper and offers drinks in several different flavors.

Originally the beverage was sold in 16 fluid-ounce glass bottles with caps that featured information about Nantucket Harbor and the history of Nantucket Nectars.[3] Now the drinks come in 15.9 fl oz (470 mL) bottles made with 100% recycled plastic (excluding the cap and label).

The success of "Tom and Tom," as the business duo became known, has become a piece of modern business lore. The company was featured on the Inc. 500's list of 500 fastest growing U.S. companies for five years in a row. The story of how they grew their brand is the subject of a popular Harvard Business School case study, which was published in 1998 by Jon Biotti, Joseph Lassiter, and William A. Sahlman.[4]

History

Tom First and Tom Scott met at Brown University in 1985. After graduation, they headed to Nantucket where they started Allserve, a floating convenience store servicing boats in Nantucket Harbor, delivering everything from newspapers to laundry.[5] In 1989, First attempted to recreate for a Nantucket cooking competition a peach drink that he drank on a regular basis while on a trip to Spain.[6] After successfully re-creating the taste, the two began mixing the juice in a blender, pasteurizing it, and bottling it themselves for sale on their boat. Their juice was originally sold for $1 from recycled wine bottles.[6] It was not until later that they decided to call it Nantucket Nectars.

One of their first big investors was Michael Egan, who was involved in turning around the Alamo Rent a Car business.[7] They reported $1 million in sales in 1993, $6 million in 1994, and $15 million in 1995.[6]

Flavors

Nantucket Nectars come in a variety of different flavors. These include: • Lemon Tea

• Half and Half

• Orange Mango

• Pavis' St. Joe River Punch

• Pineapple Orange Guava

• Pomegranate Cherry

• Pomegranate Pear

• Red Plum

• Carrot Orange Mango

• Squeezed Lemonade

• Garza's Grapeade

• Kiwi Berry

• Guava

• Peach Orange

• Pineapple Orange Banana

• Pressed Apple

• Premium Orange

• Watermelon Strawberry

• Big Cranberry

• Mango Lemonade

See also

• The Nantucket Project

External links