Namo Media was a technology startup providing in-stream advertisements for mobile applications. It was acquired by Twitter in June 2014 for between $50M[1] and $100M.[2]
It was founded by former Google employees Gabor Cselle, Nassar Stoertz, and Tural Badirkhanli, who raised $1.9 million in seed funding from investors that included Google Ventures, Andreessen Horowitz, and Betaworks.[3] Cselle had sold his previous startup reMail to Google in 2010.[4] Namo Media's advertising SDK for Android and iOS allowed developers to integrate native advertising into applications with streams of content,[5] and was the first to implement server-side location control of native ads.[6] In April 2014, Namo Media launched ad carousel upgrade.[7]
Namo Media's location control technology was integrated into Twitter's MoPub advertising solutions in October 2014.[8]
References
- Ingrid Lunden. Twitter Buys Mobile Native Ad Startup Namo Media For Around $50M Tech Crunch, 5 June 2014, retrieved 5 June 2014^
- Yoree Koh. Twitter Buys Native Ad Specialist Namo Media Wall Street Journal, 5 June 2014, retrieved 5 June 2014^
- Anthony Ha. DrawChat Creator Launches His Mobile Ad Startup Namo Media, Raises $1.9M Round Led By Google Ventures Tech Crunch, 18 March 2013, retrieved 3 March 2014^
- Liz Gannes. Google Buys reMail iPhone App for Gmail Tech Crunch, 20 January 2014, retrieved 8 October 2014^
- Namo Media: Quickstart integration instructions^
- Anthony Ha. Namo Media Brings More Flexibility To Native Mobile Ads, Announces Former Facebook VP Badros As Advisor Tech Crunch, 20 January 2014, retrieved 6 February 2014^
- Namo Media Upgrades Its Native Ad Platform With Ad Carousels TechCrunch, retrieved 2018-11-30^
- Kevin Weil. Easier tools to create and manage native ads via MoPub Twitter Advertising Blog, 8 October 2014, retrieved 8 October 2014^