Naked Juice

Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PAI Partners. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives.[1] Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.

As of 2011, the Naked Juice product line consisted of more than 20 different drinks, including fruit juices, juice smoothies, and protein smoothies, along with other beverages like coconut water.[2] The drinks are promoted as containing high concentrations of antioxidants.

History

The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg and David Bleeden. The name came from the pair's affinity for nude sunbathing.[3] Rosenberg began on a small scale, producing the fruit drinks at his home and selling them under the "Naked Juice" name in-person on the beaches in Santa Monica.

Products

The Naked Juice product line consists of more than 20 variants of straight and blended 100-percent fruit and vegetable juices. Some of the products are produced in a smoothie consistency, while others remain in juice form. The juices are a combination of flash pasteurized fruits, vegetable juices and purees. Among the primary flavors of Naked Juice are strawberry banana, blue machine, green machine, orange mango and berry veggie which contains purple carrots, red beets, sweet potatoes, sweet corn, chick peas, sweet cherries, strawberries, plum, apple, and a hint of lemon.[20]

In addition to juice flavor variants, since 2006 additional Naked Juice versions have been produced with a focus on specific health aspects such as digestion, protein and reduced-caloric content.[21] In 2007, Naked Juice Probiotic was introduced, having been represented as the first 100-percent juice smoothie to contain probiotics for the aid in digestion.[22] A protein-focused line of Naked Juice smoothies (marketed as protein zone) was first introduced in the early 2000s, with the addition of mango and double berry flavors in 2009.[23] Two reduced-calorie Naked Juice smoothies were introduced in 2010: tropical and peach guava. Both of these products contain coconut juice, which is naturally lower in caloric content in comparison to other fruits.[24]

Also in 2010, The Naked Juice Company added a 100-percent coconut water product, marketed under the name Naked Coconut Water, and sold within the U.S. in Whole Foods stores.[25]

Naked Juice drinks are produced in 10, 15.2, 32, 64, and 128-US fluid ounce sizes; though not all flavors are packaged in all size formats. In 2009, Naked Juice changed the packaging used for its 32-ounce bottles to a variant consisting of 100-percent post-consumer recycled plastic PET (polyethylene terephthalate), the first beverage with national distribution in the United States to implement this packaging type. The new bottle design, referred to as "reNEWabottle" by the company,[26] was extended to the 10, 15.2 and 64-ounce sizes in 2010, resulting in the reduction in new plastic consumption by a rate of 7,000,000 lb per year.[27]

type	Drinks
currentowner	PAI Partners
origin	United States
introduced	1983
markets	United States
previousowners	PepsiCo
website	nakedjuice.com

History

Controversies

Class-action lawsuit

Sugar content

Products

External links

References