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Mytheresa

Mytheresa.com is a listed e-commerce company in the luxury fashion sector based in Munich, Germany.[2] Mytheresa sells ready-to-wear, shoes, bags, and accessories for womenswear, menswear and kidswear as well as lifestyle products and jewelry globally.

Since 2025, it has served as the flagship brand of the LuxExperience group, which also owns Net-A-Porter, Mr Porter, and Yoox.

History

Origins and Early Growth (1987–2014)

In 1987, Susanne and Christoph Botschen opened the "Theresa" boutique in Munich city center, where they sold designer fashion for women. In 2006, the couple supplemented the physical store by founding an online store, Mytheresa, which offers ready-to-wear, shoes, accessories, and fine jewelry from more than 250 designers.

Mytheresa expanded its offering to include kidswear in 2019,[3] menswear in 2020.[4]

Independence and IPO (2020–2021)

In May 2020, after Neiman Marcus filed for Chapter 11 bankruptcy, Mytheresa was carved out of the bankruptcy estate by financial investors and temporarily financed via shareholder loans of USD 200 million.[5] In January 2021, the immediate parent company, MYT Netherlands, was listed on the NYSE, resulting in USD 407 million in issue proceeds, which were used to repay the shareholder loans.[6] The remainder of the proceeds was used to finance the company's strong growth.

In 2022, Mytheresa expanded its luxury offering to include home décor and lifestyle products with the introduction of the “Life” category.[7] In 2023, the range was supplemented with Certified Pre-Owned watches in collaboration with Bucherer,[8] and the Fine Jewelry category was further expanded. In autumn 2023, Mytheresa opened a new 55,000 m² distribution center at Halle/Leipzig Airport.[9]

Expansion and YNAP Acquisition (2022–2025)

In October 2024, it was announced that Mytheresa would acquire Richemont's online luxury fashion and accessories business Yoox Net-A-Porter (YNAP), subject to regulatory approval, in exchange for Richemont acquiring a 33% equity stake in Mytheresa.[10]

In April 2025, Mytheresa acquired YNAP from Richemont.[11] As of May 1, 2025, the parent company MYT Netherlands Parent B.V. was renamed LuxExperience B.V.[12]

Leadership

Effective January 1, 2026, Francis Belin assumed the position of CEO at Mytheresa. Prior to this, the manager served as President for the Asia-Pacific region at the auction house Christie’s, bringing with him expertise from previous roles at Swarovski and Richemont. Belin succeeded Michael Kliger, who transitioned into the role of CEO of the parent company, LuxExperience, after more than ten years at the helm of Mytheresa. [13]

Operations

The company operates websites in English, German, French, Italian, Arabic, Chinese, Korean, and Spanish, delivering to over 130 countries[14].

See also

References

  1. Full FY24 results for Mytheresa retrieved 2025-09-26^
  2. Luxury fashion platform Mytheresa valued at $2.2 billion in U.S. IPO Aishwarya Nair and Kanishka Singh, Reuters, January 20, 2021^
  3. Mytheresa Launches Kids TAMISON O'Connor, October 24, 2018,^
  4. Mytheresa is about to start selling menswear Faye Fearon, December 11, 2019,^
  5. Lauretta Roberts. Mytheresa.com not part of Neiman Marcus Chapter 11 proceedings TheIndustry.fashion, 2020-05-07, retrieved 2024-11-13^
  6. Mytheresa Prices IPO at $26 per Share, for a $2.3 Billion Valuation The Business of Fashion, 2021-01-21, retrieved 2024-11-13^
  7. Mytheresa launches Life, a new luxury lifestyle category Samantha Conti, May 16, 2022,^
  8. Danielle Wightman-Stone. Bucherer launches exclusive retail partnership with Mytheresa FashionUnited, 2023-09-27, retrieved 2024-11-13^
  9. David Moin. Mytheresa Unveils State-of-the-art Distribution Center to Help Fuel Growth WWD, 2023-11-03, retrieved 2024-11-13^
  10. Pamela N. Danziger. Richemont Lends A Helping Hand For Mytheresa To Acquire Yoox Net-A-Porter Forbes, retrieved 2024-11-13^
  11. Mytheresa Finalises YNAP Acquisition The Business of Fashion, 2025-04-24, retrieved 2025-07-02^
  12. FashionNetwork com WW. Mytheresa parent to get new name as it becomes a luxury group -- meet LuxExperience FashionNetwork.com, 2025-01-27, retrieved 2025-07-02^
  13. LuxExperience Appoints Francis Belin as New Mytheresa CEO retrieved 2026-03-25^
  14. Shipping Information www.mytheresa.com, retrieved 2026-03-26^