My Food Bag is a New Zealand meal-kit home-delivery service providing customers with ingredients and recipes to cook meals. The company is publicly traded and was floated on the NZX and ASX on 5 March 2021.[2][3]
History
My Food Bag is New Zealand's longest-standing meal-kit provider. The business was co-founded by Cecilia Robinson and her husband James Robinson, together with celebrity chef and nutritionist Nadia Lim and her husband Carlos Bagrie, and Theresa Gattung.
My Food Bag was launched in Auckland, with first deliveries made in March 2013.[4] My Food Bag expanded into the Wellington region in September 2013 and then into the South Island in November 2014.[5]