MyDeal was an e-commerce platform operating as an online marketplace. It was launched in 2011 and acquired by Woolworths Group in 2022 before being shut down in 2025.
History
Sean Senvirtne, an Australian entrepreneur, founded MyDeal and also served as its CEO.[2] Between 2007 and 2011, while working on advertising packages, Senvirtne conceptualized the idea for MyDeal, leading to its establishment.[3][4]
In 2021, MyDeal expanded[5][6] its executive team by appointing Ryan Gracie as its first Chief Marketing Officer (CMO).