MyCoke

MyCoke (formerly known as Coke Music) was a website used for marketing the Coca-Cola brand and products. It was created in January 2002 by Studiocom (Now VML Inc),[2] an Atlanta-based digital agency using core technology from Sulake Corporation, the video game company responsible for a similar popular online game called Habbo Hotel.[3][4] The site hosted multiple games, sweepstakes, music downloads, and Coke-related media. However, Coke Studios was the main feature of the website.

On December 6, 2007 Coke Studios closed, and encouraged users to join CC Metro, which was part of There.[5] There was closed on March 9, 2010.[6] The MyCoke website remained open for multiple years to host minigames and Coke-related media.

Minigames

MyCoke's website also hosted a number of smaller games that tied into Coke Studios. Players would be represented by their avatar (called a virtual ego or V-ego) to compete either against other players or against the clock in order to earn decibels or prizes in the form of virtual furniture. The games proved to be very popular especially during times when Coke Studios was not open as well as when Coke Studios was at full capacity. The games also used a lobby system similar to Coke Studios if they involved more than one player. The games offered were:

V-ego San

V-ego San was a game of rock paper scissors set in a sumo wrestling setting, with the players dressed in sumo wrestler costumes. Players would choose a move from the available list and see if their move beat their opponent. A move that beats the other player will receive a point. However, some move combinations would result in a stalemate and give neither player a point. The player with the most points at the end of 3 rounds would win decibels and stay in the ring to face another opponent. A tie at the end of 3 rounds would result in both players going to the end of the line, as there was no sudden death situation in place. If a player won a certain number of games consecutively, they would receive a prize in the form of virtual furniture for use in Coke Studios, starting with a tatami mat and gradually getting more valuable.

Uncover The Music

Uncover The Music was a matching game played in a jungle ruins setting where players compete to uncover matching symbols that play the same small beat, such as a jungle drum. A matching pair would give the player points. There were also two special tiles: a snake which would end the player's turn and a frog which would automatically match the player's selection. The player with the most points when all tiles were matched would receive decibels for use in Coke Studios.

MyCoke Coaster

MyCoke Coaster was a roller coaster race between two teams of players involving memory and speed. Each team would be given a combination of colored levers to pull and pulling them in the right order caused the roller coaster car to move up the hill. The combination gradually got more complex each round, requiring both memorization skills and speed in order to beat the other team. The team that completed each round and got to the top of the incline first would win the game and be awarded decibels. Jairo Fula was a major contributor to the art and design of this game.[7]

Recycler

Recycler was a single player game in a factory setting. The player would have to take pieces of furniture and maneuver around moving obstacles to reach the other side and win points. If the player hit an obstacle, they would lose what they were carrying and have to start again. The game was a race against the clock to get the most points possible. If the player got a certain number of points, they would be rewarded special themed furniture, such as a robot statue or a gear chair for use in Coke Studios. There was also a high score system for players to compare their point totals against others.

Sports Challenge Quiz Game

The trivia game was a competition between 2 players to answer questions and win points. The player with the most points at the end would receive decibels.

Pop Quiz

Pop Quiz was a 5-player game that mixed trivia questions, photo-reveal and name-that-tune with open-ended creative competition. The creativity culminated in a rap battle. All players were given the same three lines from a fictional rhyme and each composed a fourth line to complete the quatrain. In the open-ended competition the players vote for the best line - but they cannot vote for themselves. This game was principally developed by GamesThatWork,[8] including trivia content by Gerri Miller.

commercial	No
type	Internet
language	1 language
registration	Optional
author	The Coca-Cola Company
launch date	June 2002‡R1R‡
current status	Inactive
screenshot	CokeStudios screenshot.jpg
programming language	Java, Adobe Shockwave, Adobe Flash

Coke Studios

Promotions

Minigames

CC Metro

External links

References