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Museum of Illusions

The Museum of Illusions is a franchise of museums that host a variety of exhibits of optical and other types of illusions.[1] The first museum in the franchise was opened in 2015 in Zagreb, Croatia. As of May 2023, the franchise consists of 43 museums in 25 countries.[2] The franchise is operated by Metamorfoza d.o.o.,[3] which is, as of 2021, majority-owned by Invera Equity Partners.[4]

History

The idea for the museum was started by Tomislav Pamuković and Roko Živković after contemplating on "how to escape the corporate environment" and "making something my own".[5] According to them, it was inspired by the National Geographic television show Brain Games.[5] The first museum opened in 2015 in Zagreb, Croatia,[6] with "two years passing between idea and realization".[2] The franchising started in 2016 with museums opening in Zadar, Croatia and Ljubljana, Slovenia.[7][8] The franchise later expanded into multiple countries,[9] with the largest museum opening in September 2023 in Las Vegas, United States.[10][11]

See also

  • List of museums in Croatia
  • List of museums in Qatar

External links

References

  1. Jennifer Nalewicki. Inside the Mind-Bending World of the Museum of Illusions Smithsonian Magazine, 2017-11-03, retrieved 2024-06-22^
  2. Danijela Polonijo. Njihov uspjeh nije iluzija, imaju 43 muzeja diljem svijeta, a tek su krenuli Bloomberg Adria, 2023-05-19, retrieved 2024-06-22^
  3. Mladen Miletić. Hrvatskom hit muzeju 2022. bila je najbolja u povijesti. Američki ured otvaraju do ljeta Poslovni dnevnik, 2023-02-10, retrieved 22 June 2024^
  4. Marta Zadravec. Invera Equity Partners invests in the Museum of Illusion Croatian Private Equity and Venture Capital Association, 2021-07-26, retrieved 2024-06-22^
  5. Mia Mitrović. Kada smo počeli govoriti da otvaramo Muzej iluzija, mislili su da smo pukli Večernji.hr, 2021-05-14, retrieved 2024-06-22^
  6. Video. Croatia: the Museum of Illusion has opened its doors in Zagreb euronews, 2015-07-08, retrieved 2024-06-22^
  7. Ivan Ivanuš. Muzej Iluzija otvorio vrata u Omanu, zagrebački muzej dobio dva nova eksponata, a u prosincu se otvara UNICEF-ova izložba NACIONAL.HR, 2017-11-24, retrieved 2024-06-22^
  8. Žana Morović Rudić. Muzej iluzija - nova atrakcija u Zadru Hrvatska radiotelevizija, 2016-06-06, retrieved 2024-06-22^
  9. Nancy Trejos. The new Museum of Illusions in New York: It will boggle your mind USA TODAY, retrieved 2024-06-22^
  10. Luka Filipović. Oni prodaju iluzije i tuku se s 'velikim dečkima': Izbacio nas je Musk, a pobijedili smo Samsung i Nike tportal.hr, 2024-01-21, retrieved 2024-06-22^
  11. Annie Tsoneva. Croatia's Museum of Illusions expands to Las Vegas SeeNews, 2023-09-04, retrieved 2024-06-22^