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Murphy's Brewery

Murphy's Brewery, later known as Heineken Brewery Ireland, Ltd, was founded in Cork, Ireland, in 1856 by James J. Murphy.[1][2] By 1906, Murphy's Brewery was Ireland's second largest brewer after Guinness.[3] It was known as Lady's Well Brewery until it was purchased by Heineken N.V. in 1983, when the name changed to Murphy Brewery Ireland Ltd.[4] The name of the brewery was changed to Heineken Brewery Ireland, Ltd in 2001.[5] The brewery produces Heineken, Murphy's Irish Stout and other Heineken products for the Irish market.

Beers

Murphy's Stout

Murphy's Irish Stout is a dry stout, brewed to be less bitter than its chief competitor, Guinness.[6] It is sometimes described as having a slightly nutty flavour, with "coffee undertones".[7][8] The manufacturers had a television advertising campaign in the 1990s which played on Murphy's positioning as less bitter than its competitors, in which the strapline was "like the Murphy's, I'm not bitter".[9][10]

Irish Red

In 1983, after the Murphy's brand was bought by Dutch brewer Heineken International, "Irish Red" was launched for the export market, as it was hoped that it would be more popular than stout overseas.[11]

Further reading

  • Ó Drisceoil, Diarmuid and Ó Drisceoil, Donal The Murphy's story : the history of Lady's Well Brewery, Cork. Cork : Murphy Brewery Ireland, 1997

External links

Murphy's Murphy's Murphy's Cervejaria Murphy´s

References

  1. The Dynamics of the Modern Brewing Industry Taylor & Francis, 1 September 2003^
  2. Murphy's The Mayor Of Old Town, 6 August 2012, retrieved 21 March 2015^
  3. Murphy's Brewery - UCC Library^
  4. The Oxford Companion to Beer Oxford University Press, 9 September 2011^
  5. Heineken takes top billing from Murphy irishtimes.com, Irish Times, 3 May 2001, retrieved 8 November 2019^
  6. Andrew C. Brown. A Dutch Challenge to the King of Stout Fortune, 3 February 1986, retrieved 27 April 2008^
  7. Murphy's Irish Stout Murphys.com, retrieved 5 April 2017^
  8. 8 Irish beers that aren't Guinness Sheknows.com, 14 March 2013, retrieved 5 April 2017^
  9. Murphy's "Wedding Reception" Campaign (1993) Lürzer's Adverstising Archive, retrieved 5 April 2017^
  10. Joe Nicholas. Advanced Studies in Media Nelson Thornes, 1998^
  11. The Oxford Companion to Beer Oxford University Press, 9 September 2011^