International expansion
In 1996, Munchy's factory was built in Johor, Malaysia, with 120,000 sqft of real estate and fully automated wafer technology. Considered the most advanced fully automatic wafer plant in South East Asia to date, three new products were revealed – Muzic Wafers, Munchini Wafer Rolls and Lexus Biscuits.
Today, Munchy's owns a production plant and warehouse facility in Batu Pahat, Johor, Malaysia. The built-up area of these facilities amounts to more than 300,000 sqft and is outfitted with:
A 120,000 sqft warehouse was commissioned to be built. Munchy's had more recently adopted a new third-party logistics provider to enable its business to be executed with "Speed to Market" distribution.
All Munchy's products are manufactured solely under the brand name of Munchy's, with a record of 80 SKUs (Stock-Keeping Units) under their belt. The main product offerings for Munchy's are Krunch, Muzic, Munchy's, Lexus and Captain Munch.
1997 saw the introduction of MunchWorld Marketing Sdn Bhd, Munchy's marketing arm and sole distributor of Munchy's products. This entity was set up to spearhead Munchy's branding, marketing, advertising, events, promotions and distribution.
In 2018, CVC Capital Partners acquired 100% of Munchy's.[5]
In 2021, Universal Robina of the Philippines acquired 100% of Munchy's for 1.925 billion Malaysian Ringgit from CVC Capital Partners.[6]
- 2 wafer plants with the capacity to manufacture up to 410 tons per month.
- 4 biscuit plants with production capacity up to 2,940 tons per month.
- 5 wafer stick machines with 20 production lines with production capacity up to 280 tons per month.
