1978–1999
Kent found a job at the Coca-Cola Company in Turkey through a newspaper ad in 1978. He toured the country in trucks to sell Coca-Cola, and thereby learned its distribution, marketing and logistics systems.<[7]
In 1985, he was promoted to the general manager position of Coca-Cola Turkey and Central Asia, and transferred the headquarters of the company from İzmir to Istanbul. Three years later, he was appointed president of the company's East Central Europe Division, responsible for 23 countries in a region from the Alps to the Himalayas. Living in Vienna, Austria, he served at this post until 1995.<r[7]
Promoted further, Muhtar Kent became in 1995 managing director of Coca-Cola Amatil-Europe. In two years, he increased the turnover of the company about 50%, which covered bottling operations in 12 European countries.
1999–2005
In 1999, Kent left the Coca-Cola Company after 20 years. Returning to Turkey, Kent became CEO of Efes Beverage Group at Anadolu Group,<r[8] the largest local shareholder of the Coca-Cola franchise in Turkey and one of Europe's largest beverage businesses. He extended the company's territory from Serbia to Pakistan.<r[9]
One issue concerns his personal ethics. In 1996, Kent was judged guilty of insider trading in civil court in Australia, where he held a senior-level position at Coca-Cola Amatil Ltd., a regional bottler based in Sydney. He was required not only to give up the profit he made of $324,000, but also pay $30,000 to cover the cost of an investigation by the Australian Securities Commission. Kent has since claimed that his then financial adviser sold short some 100,000 shares of the company on Kent's behalf a mere hours before the profit announcement. In the event, the Australian controversy continued to dog him because two years later - in 1998 - Kent resigned from Coca-Cola Amatil-Europe.<r[10]
2005–present
In May 2005, Kent rejoined Coca-Cola after almost six years and was appointed president and chief operating officer of the company's North Asia, Eurasia and Middle East group, a position reporting directly to chairman and chief executive officer Neville Isdell. Muhtar Kent's rise continued and he was promoted in January 2006, to the newly created position of president of international operations. In this capacity, he was responsible for all operations outside of North America, and all group presidents outside of North America reported to him.<r[7]
Kent was named chief executive officer (CEO), effective July 1, 2008. He became chairman of the company almost a year later, on April 23, 2009.<r[11] By 2015, it was reported he was paid $25 million a year by the Coca-Cola Company.<r[12]
Kent is co-chair of the Consumer Goods Forum, a fellow of the Foreign Policy Association, a member of the Business Roundtable, a past chairman of the US-China Business Council, and current chairman emeritus of the US-ASEAN Business Council. He was appointed as a member of the Eminent Persons Group for ASEAN by President Obama and Secretary of State Clinton. He serves on the boards of Special Olympics International, Ronald McDonald House Charities, Catalyst and Emory University.<r
