Muddyfox (formerly Muddy Fox) is a bicycle manufacturing company based in Basildon, England and has been a subsidiary of Frasers Group since 2009. The company specialises in mountain bikes, also producing road, hybrid, and BMX bikes. Muddyfox also has a clothing line for cycle sport that includes sportswear (jerseys, jackets, trousers, shorts, gloves). Protection gear and accessories include helmets, sunglasses, pumps and bicycle parts.
History
Muddy Fox was founded by the serial entrepreneur Aristidis Hadjipetrou and Andrew Lawson after spotting a gap in the market in the UK for off-road bicycles with stronger frames and chunkier tyres which offered the user more versatility and range, following from the success of developers in America like Gary Fisher[1] The company developed a successful marketing campaign, predominantly aimed at non-cyclists,[2]