Mountain Dew LiveWire[1] is an orange-flavored variant of the carbonated soft drink Mountain Dew. It was introduced in 2003.
History
Mountain Dew LiveWire was first introduced as a limited-edition flavor for the summer of 2003. Broadly targeted to teenagers and young adults, it was available in the United States from Memorial Day to Labor Day.[2] According to PepsiCo, LiveWire boosted overall sales of Mountain Dew by 10 percent in 2003.[3] It additionally increased sales of orange soft drinks as a whole. However, PepsiCo did not consider LiveWire in that category, with the executive stating: "With all due respect to your data, Mountain Dew LiveWire is not an orange soda. It's an inimitable new Dew, combining the unique formula of base Mountain Dew with a bold orange flavor."[4]