Morozoff Limited (モロゾフ株式会社) is a confectionery and cake company headquartered in Kobe, Japan. Since its founding in 1931 by Fyodor Dmitriyevich Morozov, a white emigre from Russia, Morozoff has grown and now has 952 restaurants and cafes across Japan.
Morozoff is also well known in Japan as the company that first introduced Valentine's Day to the nation. In 1936 it ran an advertisement in the Japan Advertiser (a publication catering to foreigners) with the phrase, “For your Valentine, Make A Present of Morozoff’s Fancy Box Chocolates”.[4] However, it wasn't until after World War II in the 1950s and '60s when the department stores and other manufacturers caught on that Valentine's Day truly became a national phenomenon.[5][6]
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References
- Company Profile Bloomberg L.P, retrieved August 23, 2014^
- Company Snapshot Bloomberg Businessweek, retrieved August 23, 2014^
- Morozoff Financials Financial Times, retrieved August 23, 2014^
- Mariko Yamazaki. How Valentines Day Started in Japan^
- Alice Gordenker. So, what the heck is that? – White Day Japan Times, March 21, 2006, retrieved June 30, 2007^
- Katherine Rupp. Gift-giving in Japan: cash, connections, cosmologies Stanford University Press, 2003^