Monitronics International, Inc. is an American security company that offers home security systems under the name Brink's Home.
History
Monitronics International was founded in Dallas in 1994 to provide alarm monitoring services to U.S. customers and businesses, as well as financing, technical training and product solutions to dealers within the industry.[3] It was funded mostly by ABRY Partners until it was sold to Ascent Media in December 2010.[4] As of 2015, it was the second largest security alarm monitoring company in the United States, behind ADT.
In 2013, MONI purchased Security Networks, a network of about 225 security dealers, for $507 million to diversify its service offerings and enter into the developing and complementary DIY home service category.[5]
In 2015, Monitronics acquired LiveWatch, a Kansas-based company that sold security alarm and home automation systems for DIY installation.[6] The company was founded in 2002 under the name Safemart by Chris Johnson, a former Kansas paramedic. Initially, SafeMart distributed home security products from third-party manufacturers. In 2010, Johnson hired CEO Brad Morehead.[7] By 2015, the company had grown to have 180 employees and had around 200,000 customers in the United States, and was acquired by Monitronics for $67 million.[6]
In 2016, Monitronics International changed its name to Moni; along with it, its logo and other style elements were changed.[8]
In 2018, Brinks re-entered the home security business through a trademark licensing deal, re-creating the "Brinks Home Security" brand.[9][10]
The trademark deal was done with Moni, a US private company headquartered in Farmers Branch, Texas that sells home security company systems that can be self-installed or professionally installed.[6]
In February 2018, Moni exclusively licensed its trademarks and businesses to Brinks, which resulted in a rebranding of Moni and LiveWatch as Brinks Home Security.[9]
In 2019, Monitronics filed for Chapter 11 bankruptcy.[11]
In June 2020, Moni acquired Protect America for $15 million in upfront costs.[12]
On May 15, 2023, Monitronics filed for Chapter 11 bankruptcy for the second time in four years.[13]
External links
References
- DI People: Cinemark, Brinks Home Security, Medical City Children's Make Leadership Announcements Dallas Innovates, D Magazine, 3 March 2020, retrieved 6 April 2020^
- Monitronics Revenue 2017-2020^
- Jay Romano. Security Systems: Your Eyes and Ears The New York Times, April 1, 2007^
- Ascent Media Corporation Acquires Monitronics The Wall Street Journal, Dec 17, 2010, retrieved March 15, 2011^
- Rodney Bosch. Analysts Are Bullish on Monitronics' $507M Deal for Security Networks www.securitysales.com, 31 July 2013, retrieved 2016-07-18^
- John Pletz. Industry giant buys Evanston home security firm for $67 million Crain's Chicago Business, March 24, 2015^
- Steve Hendershot. An Orbitz for Home Security Crain's Chicago Business, April 16, 2013^
- Monitronics changes its name www.securitysystemsnews.com, retrieved 2021-03-04^
- Rodney Bosch. MONI CEO on Bringing Brinks Branding Back Security Sales & Integration, 28 February 2018^
- BRIEF-Brink's Announces Brand Licensing Agreement With Moni Smart... Reuters, February 26, 2018^
- Firm behind Brinks Home Security files voluntary bankruptcy to restructure debt Dallas News, July 1, 2019, retrieved April 30, 2023^
- Brinks Home Security Announces Bulk Acquisition of Residential Alarm Monitoring Contracts Brinks Home Security, retrieved 2021-04-11^
- Monitronics files for bankruptcy again ahead of 2024 maturities Bloomberg Law, May 15, 2023, retrieved May 15, 2023^