The Monarch was an automobile built in Detroit, Michigan by the Monarch Motor Car Company from 1913 to 1916.[1]
History
Joseph Bloom founded the company in the spring of 1913 and by August, the company moved into the former Carhartt Motor Car Company factory. The Monarch was designed by Bloom's brother-in-law Robert C. Hupp, formerly with Hupmobile.[1]
The 4-cylinder 16-hp car sold as a runabout or touring car with a Renault style hood were priced at $1,050, .[2] Production commenced later that year and 150 had been produced by spring of 1914. In 1914, a smaller 4-cylinder car was added, selling for $675. The Monarch was called "The Car with the Silver Wheels" in company advertisements.