Momondo

Momondo (stylised momondo) is a travel fare aggregator and travel fare metasearch engine. momondo was founded in Denmark and is today managed by KAYAK, part of Booking Holdings.

History

momondo was developed in Denmark and launched in September 2006.

In March 2011, Cheapflights Media, operator of Cheapflights, a rival online travel agency, acquired momondo.[1][2]

In 2011, momondo launched its app for iPhone and Android.[3]

Cheapflights Media changed its name to Momondo Group in 2012.[4]

In January 2014, momondo launched "momondo places", a free city guide with maps.[5]

In July 2014, momondo launched its "Trip Finder" tool.[6]

In October 2014, Great Hill Partners, a private equity firm, invested £80m for a majority stake in the Momondo Group, the company that owned the Cheapflights and momondo brands, valuing it at £132 million.[7]

In June 2015, momondo launched its "Travel Saver Calendar" tool.[8]

In 2016, momondo launched “Anywhere Search”.[9]

In July 2017, the Momondo Group, owner of the momondo and Cheapflights brands, was acquired by Booking Holdings for $550 million.[10]

Marketing

In 2016, momondo launched an ad campaign called "The DNA Journey" in partnership with Ancestry.com. momondo invited 67 participants from around the world to take a DNA test to find out more about their ancestry. The results were revealed on camera in a group setting, with the video uploaded to YouTube.[11][12] The campaign won 43 awards, including seven Cannes Lions and four Clio awards.

In 2019, momondo launched a campaign called “The World Piece”. Among 6,550 applicants, 61 participants from 61 countries got individual, yet connected single-lined tattoos, designed by tattoo artist Mo Ganji. The participants then met to film in London, resulting in a film uploaded to Youtube. The campaign won 3 awards, including two Lovie awards.

Awards

In 2010, Travel + Leisure named momondo the best travel website for finding bargain fares.[13]

momondo was ranked first in Frommer’s list of "The 10 Best Airfare Search Sites".[14]

momondo received the Best Meta Search Website award in both 2014 and 2015 at the Travolution Awards.[15][16]

In 2017, the Telegraph named momondo the best flight comparison website for multi-city and mobile.[17]

The same year, momondo won the Google Material Design Award for App innovation.[18]

In two years in a row, 2019 and 2020, momondo was awarded a Wilhelmina Skog Award for best meta travel site.[19]

In 2020, momondo won Focus Money Awards for top flight search engine, top flight search, top website, top flight deals, top customer service, and top value.

References

  1. Robin Wauters. Cheapflights invests in travel meta-search site Momondo TechCrunch, 29 March 2011^
  2. Linda Fox. Momondo name to carry Cheapflights into non-English speaking territories Phocuswire, 12 November 2012^
  3. Momondo Travel Site Offers iPhone App mobilemarketingmagazine.com, retrieved 2022-03-14^
  4. Momondo name to carry Cheapflights into non-English speaking territories www.phocuswire.com, retrieved 2022-03-14^
  5. Travel Launch: iPad app momondo places Matches Mood to Destination PR Newswire, 16 January 2014^
  6. Momondo Launches Trip Finder to Inspire Curious Travelers with New Adventures Business Wire, 24 July 2014^
  7. Great Hill Partners Acquires a Majority Stake in Momondo Great Hill Partners, 17 October 2014^
  8. momondo Launches Travel Saver Calendar to Help Travelers Find Best Deals on Flights and Hotels for Top International Destinations Business Wire, 16 June 2015^
  9. momondo Data: 1 in 10 Don’t Know Their Flight Destination www.businesswire.com, 2016-07-28, retrieved 2022-03-14^
  10. The Priceline Group Completes the Acquisition of Momondo Group PR Newswire, 24 July 2017^
  11. momondo – The DNA Journey 1 June 2016^
  12. Kayla Jardine. Momondo's new video 'The DNA Journey' has a beautiful message about diversity The Today Show, 14 June 2016^
  13. Best Travel Websites Travel + Leisure, 1 October 2010^
  14. Reid Bramblett. The 10 Best (and Worst) Airfare Search Sites Frommer's^
  15. Lee Hayhurst. The Travolution Awards 2014 – more reaction and video image montage Travolution, 12 December 2014^
  16. Travolution Awards: Winners revealed! Travolution, 1 December 2015^
  17. Craig Grannell. The best flight search websites – tried and tested The Telegraph, 2017-04-10, retrieved 2022-03-14^
  18. finanzen net GmbH. momondo Wins Google Material Design Award for App Innovation markets.businessinsider.com, retrieved 2022-03-14^
  19. Momondo vinner meta flyg för andra året i rad Travel News, 2020-02-28, retrieved 2022-03-14^