Mom's Touch is a South Korean fast food chain, based in Seoul, South Korea. As of 2025, the chain had over 1400 retail stores nationwide.[1] It operates restaurants in countries such as Thailand, Mongolia, and Japan.[2][3] The company's name comes from the thought that their food is made the same way a mother would make for her family.[4]
They changed their existing red logo to a yellow logo.[13] They have operating stores in South Korea, Mongolia and Thailand, in April 2024 they were due to open the first store in Shibuya, Japan.[14]
As of August 2024, they no longer have any operation in the US after closing their City of Industry, CA location.
Mom's Touch main products are fried chicken wings, chicken burgers, and hamburgers.[15] The fried chicken wings come in a variety of flavors such as spicy, chili pepper, honey, garlic, onion cheese, and curry. The chicken burger types include white garlic, chicken thigh burger, chicken filet burger, ham and cheese, jalapeño chicken burger, Cajun mango burger, and a spicy chicken burger. The hamburger types include a bulgogi burger, spicy bulgogi burger, and Jr. Burger.[16]
Mom's Touch does not use trans fat oils or monosodium glutamate in their products.
Sides available include french fries, Yakimandu, fried shrimp, salads, and chicken wraps.
Mom's Touch advertising has predominantly relied on comedic television commercials. One commercial shows the small amount of food given by other companies then goes on to show how much bigger Mom's Touch portion sizes are.[17]
They also were seen in some webtoons, notably Lookism, where many restaurants were drawn by Park Tae-jun.[18]
