Mojo is a cola flavored carbonated soft drink manufactured by the Akij Food and Beverage Limited (AFBL).[1][2] The soft drink brand Mojo has been recognized by Bangladesh Brand Forum as the "number one beverage brand in Bangladesh" in the "Best Brand Award 2024".[3][4]
History
The brand was launched in April 2006 by Akij Group's sister project Akij Food & Beverage Limited (AFBL).[5][6] Mojo manufactures and distributes both domestically and abroad. Mojo has exported to 47 countries around the world.[7][8]
After the Gaza war, many Muslims in Bangladesh began boycotting the products of various companies, including Coca-Cola, due to its affiliations with the Israel, in which Coca-Cola's sale was decreased by 60%. During the same period, Mojo run a donation campaign where every ৳1 BDT (approximately US$0.0084) would go to the Palestine donation fund.[9][10] This campaign led to the significant rise in sales recording the highest sale in the brand's history. The significant rise in demand leads to them facing product shortages.[11][12]
On 2 January 2024, Sheikh Shamim Uddin, chairman of Akij Group, presented a cheque of 50 lac taka or US$41,821 to the Palestinian ambassador.[13] Through the World Food Program (WFP), Akij Welfare Trust and Mojo have donated Tk 61,750,000 or US$516,493 to Gaza and Tk 15,000,000 to Palestine Embassy as of June 2024.[14]
Other flavors
External links
References
- Mojo's 17th Birthday Celebration Daily Sun, retrieved 7 January 2026^
- Mojo's Gaza aid also rockets its sales The Business Standard, 2024-03-12, retrieved 2024-06-25^
- https://www.ittefaq.com.bd/amp/712740/%E0%A6%AE%E0%A7%8B%E0%A6%9C%E0%A7%8B-%E0%A6%8F%E0%A6%96%E0%A6%A8-%E0%A6%AC%E0%A6%BE%E0%A6%82%E0%A6%B2%E0%A6%BE%E0%A6%A6%E0%A7%87%E0%A6%B6%E0%A7%87%E0%A6%B0-%E2%80%98%E0%A7%A7-%E0%A6%A8%E0%A6%AE%E0%A7%8D%E0%A6%AC%E0%A6%B0%E2%80%99-%E0%A6%AC%E0%A7%87%E0%A6%AD%E0%A6%BE%E0%A6%B0%E0%A7%87%E0%A6%9C-%E0%A6%AC%E0%A7%8D%E0%A6%B0%E0%A7%8D%E0%A6%AF%E0%A6%BE%E0%A6%A8%E0%A7%8D%E0%A6%A1 The Daily Ittefaq, 1 January 2025, retrieved 7 January 2026^
- Bangladesh Brand Forum awards most loved brands of Bangladesh Dhaka Tribune, 21 December 2025, retrieved 7 January 2026^
- https://www.banglatribune.com/press-release/794455/%E0%A6%AE%E0%A7%8B%E0%A6%9C%E0%A7%8B%E2%80%99%E0%A6%B0-%E0%A7%A7%E0%A7%AD%E0%A6%A4%E0%A6%AE-%E0%A6%9C%E0%A6%A8%E0%A7%8D%E0%A6%AE%E0%A6%A6%E0%A6%BF%E0%A6%A8-%E0%A6%89%E0%A6%A6%E0%A6%AF%E0%A6%BE%E0%A6%AA%E0%A6%A8 Bangla Tribune, 14 April 2023, retrieved 11 October 2024^
- Bangladeshi soft drink brand "Mojo" coursehero.com, retrieved 2024-07-08^
- AKij Food & Beverage akijfood.com, retrieved 2024-06-25^
- Akij Venture Ltd akijventure.com, retrieved 2024-06-25^
- Sukanta Halder. Mojo raised Tk 4.14cr aid for the Palestinians The Daily Star, 12 April 2025, retrieved 7 January 2026^
- Faisal Mahmud. Coca-Cola ad in Bangladesh sparks backlash for 'denying ties with Israel' Al Jazeera, retrieved 7 January 2026^
- https://www.bbc.com/bengali/articles/cmll887xge3o BBC Bangla, 2024-06-12, retrieved 2024-07-11^
- 10 Mojo volunteers 'killed' in Israeli strike while delivering aid in Gaza bdnews24.com, retrieved 7 January 2026^
- https://bangla.bdnews24.com/business/9ve6zpa6gf bdnews24.com, retrieved 2024-06-25^
- How Coke boycott helped Mojo donate 1.5C to Palestine Dhaka Tribune, 1 February 2024, retrieved 7 January 2026^
- Mojo brings 'Naga Mojo' The Business Standard, 16 May 2021, retrieved 7 January 2026^
- Naga Mojo hits the stores Dhaka Tribune, 2 June 2021, retrieved 7 January 2026^