Mitchum is a brand of antiperspirant-deodorant, owned by US personal care company Revlon. It is widely known for introducing the first commercially successful sweat blocking antiperspirant and its marketing tagline, "So effective you can skip a day," in use until 2007.
On June 16, 2022, its parent, Revlon, filed for Chapter 11 bankruptcy.[1]
History
Mitchum was purchased by the Revlon Corporation in January 1970.[2] Originally known as the Paris Toilet Company and then the Golden Peacock Company,[3] the company carried a full line of cosmetics. Bill McNutt is credited with inventing the antiperspirant. Other products launched by Mitchum, include "Esoterica" which helped with removing age spots. Before the company was sold to Revlon, it had existed for two generations and was headquartered in